VERTICAL ECOMMERCE An Ecommerce Player Focused on Families SPEAKER PROFILE KEY COMPANY FACTS • Sven started his first venture, an online market place Key Corporate Facts Key Operating KPIs for gifts in 1999 Headquarters Munich, Germany Active Customers 1m • Since then he has been involved as founder, advisor and investor in several internet ventures. In 2001 Sven Founded 2007 co-founded mentasys, which became the leading Key Financials online price comparison service provider in Germany • After his exit from menatsys Sven worked as a Employees 100-1,000 Revenues 2017 €100-1000m consultant and project leader for the Boston Consulting Group where he advised companies in the Active Markets International Sven van den tech and communication industry. In late 2007 Sven Traffic Aug-17 Aug-18 left his consulting job to found limango Unique Users 1.5m 1.3m Bergh • Sven holds a master in industrial engineering from the Ownership Private Visits 4.3m 3.9m University of Karlsruhe and an MBA from INSEAD Founder & Co- Key Investors Otto Group Minutes 04:02 04:51 Mobile: 74% Mobile: 67% CEO Sessions Desktop: 26% Desktop: 33% Website limango.de Aug 2018 Direct: 65%, Search: 20%, Sources Referrals: 5%, Other: 15% COMPANY PROFILE LIMANGO @ NOAH Doing Business @ NOAH Main Presentation Topics • limango was founded in 2007 and is the leading family centered e-commerce player in Germany with more than 1m active customers Service Providers Interest 1. The limango growth story: balancing • Based on its campaign-driven business model limango serves the e-commerce Channel Management strong growth with profitability needs of families covering baby equipment, kids fashion, women & men fashion, Mobile Commerce Solutions 2. Success factors of target group (-> home & living, outdoor & sports, as well as family travel family) focused e-commerce • limango has built a highly loyal and active customer base allowing for strong Automation / Campaign & Lead Management 3. Campaign-driven business model as a profitable growth Content Marketing key driver for building a highly loyal and Conversion Improvement active customer base • limango is active in Germany, Austria, the Netherlands, Poland and France and E-Mail Marketing is owned by Otto Group Influencer Marketing Loyalty / Referral / Gamification Attendees @NOAH Mobile App Distribution Sven van den Bergh, Founder & Co-CEO Mobile Marketing Performance & Attribution Performance Marketing 76