HEALTHCARE, SCIENCE & LEARNING The Future of Personalized Nutrition: Hacking Your Metabolism SPEAKER PROFILE KEY COMPANY FACTS • Dror Ceder is a Founder & CPMO of Lumen Key Corporate Facts Traffic Aug-17 Aug-18 • He is also an angel investor and was a Co-Founder Headquarters Tel Aviv, Israel Unique Users <5k 12k and CEO of Wibiya, a web application solutions provider that offers publishers a one-stop platform for Founded 2014 Visits <5k 35k integrating, managing, and tracking popular web applications directly on their websites Employees 11-50 Minutes - 01:01 • Before founding Wibiya, Dror co-founded Joongel, an Mobile: - Mobile: 54% Internet-based company that provides simple search Active Markets International Sessions Desktop: 100% Desktop: 45% solutions in relevant categories based on the user's geographic location Ownership Private – VCs Aug 2018 Direct: 42%, Search: 35%, Dror Ceder • Dror graduated with a B.A. in business administration Sources Referrals: 6%, Other: 17% from the IDC Herzliya, where he participated in the Funding $9m Founder & Zell Entrepreneurship Program, a selective program CPMO that provides students with the tools they need to Resolute.vc, Red Swan launch an entrepreneurial venture. Today, he is a Key Investors Ventures, RiverPark Ventures member of the Zell Alumni Board of Directors and mentors current students in the program Website lumen.me COMPANY PROFILE LUMEN @ NOAH Doing Business @ NOAH Main Presentation Topics • Reinventing weight management through science and technology N/A • We’re a team of scientists, engineers and designers aiming to change the way Present your business proposal through people eat and manage their bodies in order to live a healthier life NOAH Connect app • Lumen is a device and app that measures your metabolism through the breath. It reinvents weight management through science and technology • With the app, the userwill receive daily personalized meal plans to help them lose weight and optimize theirr workouts Attendees @NOAH Dror Ceder, Founder & CPMO 77