Retail DR. PHILIPP KRELBOHM | HOME24 Co-Founder SPEAKER BIO Dr. Philipp Kreibohm - born in 1976. After the completion of his law studies and PhD at the FU Berlin he co-founded Mundwerk AG in Berlin in 2001, which was sold to the Excelsis business technology AG in 2004. From 2006 - 2007 he worked as a lawyer at Freshfields Bruckhaus Deringer and in 2007 he started as a consultant at Boston Consulting Group. In 2007 he became founding director of Rocket Internet, before he founded FP Commerce in 2009. Later on, this company was renamed to Home24 GmbH, where he still is one of the directors. KEY CORPORATE FACTS & KPIs COMPANY OVERVIEW Headquarters Berlin, Germany Home24 is the leading online shop for furniture and home accessories. The broad range of around Office Locations Berlin, Sao Paolo 180,000 products from over 800 manufacturers includes furniture, lamps, home accessories and garden equipment. Founded 2009 The company operates in seven core markets in Europe: Germany, France, the Netherlands, Austria, No. of Employees 1,383 Switzerland, Belgium, and Italy. It is headquartered in Berlin, and employs around 1,200 people Germany, France, Netherlands, Austria, worldwide. Furthermore Home24 is also operating in Brazil. Home24 delivers all kinds of furniture – Active Markets Switzerland, Belgium, Italy, Brazil regardless of weight and dimensions – for free and right to the customer´s place of choice throughout Europe. Monthly Visits 20.6m unique visitors in Q4 2015 The Home24 assortment consists of numerous brands, including a variety of Home24’s exclusive brands, Other KPI #1 Growth of revenue in 2015: 46% such as Eva Padberg Collection by Ce’Nou & Home24, kollected by Johanna, Smood, KINX, SKØP, KiYDOO, Loistaa and Says Who. Business Overview Online-Shop for furniture & home accessories Recent Milestones Home24 tablet application being featured in Apples “Apps of the year” selection Key Financials Revenue 2014: $131m Estimated EV: $960m Ownership Structure Stock company Total Funding €155.9m Key Investors Rocket Internet, Baillie Gifford, REWE Website home24.de 50