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Retail DR. OLIVER LEDERLE | MYTOYS GROUP Founder and CEO SPEAKER BIO Dr. Oliver Lederle is founder and CEO of MyToys Group. Previous to MyToys he worked for McKinsey and founded and managed two other companies, one in the toys and one in the advertising sector. He studied business administration and did his PhD at the University of St. Gallen (Switzerland). He is father of three children and lives with his family in Berlin. KEY CORPORATE FACTS & KPIs COMPANY OVERVIEW Headquarters Berlin, Germany The MyToys Group – with headquarters in Berlin and part of the Otto Group - is one of Germany's most successful e-Commerce companies for the target group of families and women. Since 1999, the MyToys Office Locations Berlin, Gernsheim, Munich Group operates under the brand MyToys Germany’s leading online shop and retailer for toy, leisure product and baby care and 14 retail stores trading under the same name. Founded 1999 MyToys is the leading Multi-Channel-Provider for children’s products in German speaking countries. In 2010 the women's fashion online store, Ambellis, was launched, which also belongs to the MyToys No. of Employees 1,500 Group. Monthly visits 17m Since 2013 the online shoe shop Mirapodo and the shopping community Limango also belong to the MyToys Group family. With the innovative combined shopping concept customers are able to purchase Active Markets DACH, EU, Russia simultaneously in the online shops MyToys, Ambellis and Mirapodo. With just one account and a shared shopping cart, the online shopping experience is easy and convenient. The MyToys Group currently Other KPI #1 7mCustomers employs more than 1,500 employees. Sales revenue amounted to approximately over 500 million euros in the fiscal year 2015/16. Business Overview Europe’s leading family eCommerce platform Key Financials >€500m revenue Key Investors Otto Group, Founders Ownership Structure Private Website mytoys.de 1

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