DIGITAL & ADTECH Data-Driven Marketing Platform SPEAKER PROFILE KEY COMPANY FACTS ▪ Yair Goldfinger is the Co-Founder and CEO of Key Corporate Facts AppCard, a loyalty 3.0 platform. Headquarters New York, NY, US ▪ Previously, he co-founded and was CTO of Dotomi, an on-line advertising company which focuses on Founded 2011 creating personal, relevant and timely one-to-one messaging between marketers and their customers; Employees 11-50 Dotomi was acquired by ValueClick at 2011. ▪ At 26, Goldfinger co-founded ICQ, the world's first Active Markets Global Internet-wide instant messaging service, which was Yair Goldfinger acquired by AOL in 1998. He holds several patents Funding $27m in the area of instant messaging. Co-Founder & ▪ Goldfinger is an active investor in several Israeli Ownership Private – VCs CEO start-up companies ▪ Goldfinger holds a BA in Math and Computer Key Investors Founders Fund, Science from Tel Aviv University and was granted Alexander Rittweger the Wharton Infosys Business Transformation Award Website appcard.com in 2005 COMPANY PROFILE APPCARD @ NOAH Doing Business @ NOAH Main Presentation Topics ▪ AppCard™ is a next-generation customer loyalty platform that is changing the way brick-and-mortar stores communicate with their customers. The platform Present your business proposal through Fireside chat with Marco Rodzynek provides merchants with effective tools to raise profits and increase customer NOAH Connect app retention: a five-tier loyalty platform, a deep analytics engine, rewards, and personalized offers ▪ With AppCard, launching a loyalty program is easy and intuitive. The setup requires no integration with the merchant's POS and takes less than 20 minutes. The AppCard smartphone and Web-based applications increase stickiness, making offers more visible to customers and driving more Attendees @ NOAH customers into a merchant’s store again and again. ▪ AppCard is changing the way brick-and-mortar stores acquire and retain their Yair Goldfinger, Co-Founder & CEO customers 20