DIGITAL & ADTECH Interactive Content Platform SPEAKER PROFILE KEY COMPANY FACTS ▪ Moti Cohen is the Co-founder and CEO of Apester Key Corporate Facts Key Operational KPIs Headquarters New York, NY, US Yearly Content 3.5bn ▪ Since the company’s founding in 2014, Moti has Experiences driven the company’s vision, business objectives, and guides its mission, values and strategy. Under Founded 2014 Traffic Jan-17 Jan-18 Moti’s leadership ▪ Prior to co-founding Apester, Moti served as the Employees 51-100 Unique Users 119k 157k Head of the Algotrading and visual science R&D Team at Israel’s largest investment bank, Psagot Active Markets Global Visits 355k 433k Ofek. Moti Cohen ▪ Moti is an Advisory Board Member of the Israeli Funding €15m Minutes 02:28 00:53 Export Institute, leading the IEI services for the Mobile: 66% Mobile: 75% Co-Founder & Israeli digital media sector. He holds a BA in Ownership Private – VCs Sessions Desktop: 34% Desktop: 25% CEO Business and Economics from Peres Academy Blumberg Capital, Mangrove Center, and lives in New York with his wife Key Investors Capital Partners, Wellborn Jan 2018 Direct: 27%, Search: 15%, Sources Referrals: 46%, Other: 12% ▪ When he’s not the driving force behind the evolution Ventures of content, Moti is a musician, game theory and Website apester.com behavior analysis freak COMPANY PROFILE APESTER @ NOAH Doing Business @ NOAH Main Presentation Topics ▪ Apester empowers brands, publishers, and content creators worldwide to create, contextually distribute and monetize visual interactive content Looking for partnerships with: 1. The content creation market is broken experiences everybody loves. Its mobile-first platform allow content creators to Publishers and brands 2. Innovation in storytelling takes place in transform text-heavy content into visually engaging and shareable content with social apps such as Snapchat Story and a simple-to-use editor. In addition, Apester creates exclusive content, tailored Instagram Story, but stays behind their for selected publishers. Apester interactive content units increase time on site Looking for key hires: walls by up to 60% and social interaction by up to 400% Software development 3. How visual storytelling can set the ▪ Having launched in 2014 in NYC with R&D offices in Tel Aviv and operations in course for the future of newsroom, and London and Berlin, Apester is reaching more than 500 million consumers content creation in general monthly across 1,500 premium publishing partners including: Time Inc., PMC, Attendees @ NOAH CNN, BBC, USA Today, Fox Sports, AOL, Time Inc. UK, IBTimes, Virgin UK, The Telegraph, The Independent, IDG Germany & UK, London Evening Standard, Dictionary.com, FC Barcelona and Bundesliga Moti Cohen, CEO Asaf Gilad, Marketing Manager 19