DIGITAL & ADTECH Mobile Attribution and Marketing Analytics SPEAKER PROFILE KEY COMPANY FACTS ▪ Oren founded AppsFlyer to solve one of the major Key Corporate Facts Traffic Jan-17 Jan-18 problems facing global marketers today in the mobile Headquarters Herzliya, Israel Unique Users 18m 46m apps market – mobile campaign analytics and user attribution Founded 2011 Visits 33m 90m ▪ Before founding AppsFlyer, he worked at Stage2 Employees 100-1,000 Ventures and held management and engineering Minutes 01:54 02:49 positions at Veraz, Avaya and Intel Active Markets Global ▪ Oren holds a BA in Computer Science, Cum Laude, Sessions Mobile: 97% Mobile: 99% from the Technion, and an MBA from IDC, as part of Funding $83m Desktop: 3% Desktop: 1% an exchange with the Wharton Business School Jan 2018 Direct: 46%, Search: 14%, Oren Kaniel Ownership Private – VCs Sources Referrals: 33%, Other: 7% Co-Founder & Key Investors Qumra Capital, Eight Roads, CEO Pitango, Goldman Sachs NOAH Content AppsFlyer at NOAH Website appsflyer.com COMPANY PROFILE APPSFLYER @ NOAH Doing Business @ NOAH Main Presentation Topics ▪ AppsFlyer is the leading mobile attribution and marketing analytics company, whose mission is to make the marketing industry more measurable Present your business proposal through N/A ▪ Data-driven marketers rely on AppsFlyer for independent measurement NOAH Connect app solutions and innovative tools to grow their mobile business ▪ AppsFlyer's platform processes billions of mobile actions every day, empowering marketers and developers to improve their performance and maximize the return on their marketing investments ▪ With integrated media partners and clients including Facebook, Google, Attendees @ NOAH Twitter, Snap Inc., Tencent, HBO, Playtika, Waze, Alibaba, Kayak, Activision and 12,000+ other leading brands and companies, AppsFlyer has 12 global Oren Kaniel, Co-Founder & CEO offices to support every mobile marketer around the world 21