VERTICAL ECOMMERCE Profitable and Scaleable Online Grocery Company from the Netherlands Shares its Secrets SPEAKER PROFILE KEY COMPANY FACTS • Michiel Muller is a Dutch serial entrepreneur. After his Key Corporate Facts Key Operating KPIs graduation from the Erasmus School of Economics he Headquarters Amsterdam, Netherlands Customers 200k build/co-founded several companies; in 2015 he co- founded the online supermarket Picnic Founded 2015 Number of electric vehicles 800 • He is an angel investor and serves on several boards Employees 2,500 of early stage tech ventures like VONQ.com Number of cities 65 • Michiel is board member of the FD Mediagroup and a Active Markets Netherlands, Germany member of the investment committee of Innovation Key Financials Quarter, the regional development agency Ownership Private – VCs Michiel Muller • He is chairman of the largest university endowment Revenues 2018 €200m fund in the Netherlands, the Erasmus Trustfund, Funding €115m aimed at supporting initiatives for the University of the Co-Founder Future Key Investors NPM Capital • • Michiel lives in Rotterdam, is married with his wife NOAHContent Picnic at NOAH Irene and has 3 children Website picnic.nl COMPANY PROFILE PICNIC @ NOAH • Software is helping Picnic to lead a grocery revolution. Their entire operation is run in- Doing Business @ NOAH Main Presentation Topics house: the supply-chain, forecasting, warehouse systems, partnership and fleet N/A strategies. From the backend to the front, Picnic is pioneering development in e- Present your business proposal through commerce and urban logistics NOAH Connect app • Picnic ran a pilot in the Dutch city of Amersfoort in summer of 2015, when they tested out their innovative idea of approaching the logistics of grocery delivery. Starting from a distribution center where local produce is collected and parsed for delivery, the company uses custom built electric vehicles to get their wares delivered from local hubs • The vehicles work in a way that’s reminiscent of old-fashioned milkmen: they follow set routes and deliver at set times, so customers always know on the minute precise when to Attendees @NOAH expect their fresh foodstuffs and other non-food supermarket assortment • After just 1.5 years in existence, Picnic nabbed a historically large Series B funding Michiel Muller, Co-Founder round to roll out their service to the whole of the Netherlands • The 100 million euro round came from four Dutch family funds • With this investment, the company rolled out its services to the rest of the Netherlands, building larger and smaller distribution centers near cities and towns, and purchasing more than 700 electric vehicles for delivery. In April 2018 Picnic launched in Germany 103