VERTICAL ECOMMERCE Innovative Shoes Going Global with Online Distribution SPEAKER PROFILE KEY COMPANY FACTS • Andrea was born in Italy in 1973 and since the young age, he Key Corporate Facts Key Financials aspired to a career in the shoe industry, mainly thanks to his Revenues 2017 €1-10m grandfather, Aldo Botticelli, a famous and luminary entrepreneur Headquarters Montegranaro, Italy • Graduated in Economics and Commerce in 1997, due to family EBITDA 2017 Profitable background, he started to design shoes and, with his two brothers Giorgio and Marco, he founded his own company: Founded 1999 FESSURA Traffic Aug-17 Aug-18 • In 1999 Andrea invented and realized the MUMMY SHOES, a Unique Users <5k 6k modular shoe with Changeable Upper. With a world patent, this Employees 11-25 style is one of the most important innovations in the shoe industry Visits <5k 22k Andrea • In 2010 Andrea Invented the SOCK SHOES, a line of shoes Active Markets International Vecchiola comfortable like socks yet stable like shoes, thanks to the use of Minutes 00:27 00:51 a bandage system positioned in strategic part of the footwear Mobile: - Mobile: 96% • In 2017 Andrea met Sofia Telatin, product design student, and Ownership Private – Founders only Sessions Desktop: 100% Desktop: 4% Founder & CEO liked her idea of applying the principles of plantar reflexology and generate a foot massage while working. From that idea, Aug 2018 Direct: 32%, Search: 55%, together they built the REFLEX SHOES, a pair of shoes Sources Referrals: 4%, Other: 9% matching three macro trends: Pleasure, healthcare and green Website fessura.com COMPANY PROFILE FESSURA @ NOAH Doing Business @ NOAH Main Presentation Topics • FESSURA is an Italian based FASHION-SPORT footwear brand for men, women, and kids, sold globally in recognized top retailers and specialized Service Provider Interest 1. Company presentation boutiques worldwide Ecommerce Services 2. Presentation of our three main lines • Andrea Vecchiola and his brothers Giorgio and Marco founded the company Offline Services 3. Focus on the Reflex Line, its functionality with the intent to design develop and commercialize high-tech shoes Marketing and future technology improvements • It's through their passion for a sporting lifestyle, fashion trends, and Art that they Digital Services came up with a new iconic sign: THE ELASTIC BAND, the main characteristic of all the different FESSURA lines • The brand thrives through creativity and innovation, exuding products that Investor Interest Attendees @NOAH amplify the ultimate form of style and self-expressionism. The brand’s mission is Angel investor, Venture Capital, Private Andrea Vecchiola, Founder & CEO to change the way people engage high-tech products, exposing fans to new Equity, strategic partner specialized in styles and experiences ecommerce, healthcare and wearable Sabrina Rosso, CMO • Thanks to its patented elastic system, FESSURA is recognized as one of the technology Sofia Telatin, R&D most original brands in the global footwear scene. FESSURA products combine Filippo Principi, R&D Beauty and functionality in a unique and excellent way Simone Tanzarella, Biomedic Engineer 47