B2B & SAAS Leading Manufacturer of Software and Hardware for Computer-based Audio Production and DJing SPEAKER PROFILE KEY COMPANY FACTS • Daniel Haver has been the driving force behind Native Key Corporate Facts Key Financials Instruments for over 20 years and continues to lead its Headquarters Berlin, Germany Estimated Revenues 2017 €80m success today as a passionate and visionary CEO • Prior to NI, Daniel focused his entrepreneurial energy Founded 1996 EBITDA Profitable on the design world, forging a highly successful design agency in Hamburg where he discovered the power of Employees 100-1,000 Traffic Aug-17 Aug-18 software to transform industries • He then embarked on a mission with NI to change the Unique Users 2.9m 2.2m world of sound creation forever. This ambition was Active Markets Global offset with a talent for empowering and inspiring Visits 6.8m 5.3m Daniel Haver talented teams to reach beyond their goals, which Ownership Private – VCs Minutes 02:51 03:28 guided the company through pivotal growth stages Funding €50m Mobile: 43% Mobile: 34% Co-Founder & • Daniel is characterized by a relentless pursuit for Sessions Desktop: 57% Desktop: 66% CEO innovation and a shared genuine desire to better the Key Investors EMH Partners Aug 2018 Direct: 27%, Search: 62%, world through music together with Chief Innovation Sources Referrals: 3%, Other: 8% Officer and President Mate Galic Website native-instruments.com COMPANY PROFILE NATIVE INSTRUMENTS @ NOAH Doing Business @ NOAH Main Presentation Topics • Native Instruments is the industry leader in innovative software, hardware and digital services for music creation, production and Djing Present your business proposal through Fireside chat with Marco Rodzynek • Today, NI caters to music producers, performers, and DJs with a NOAH Connect app comprehensive range of connected hardware and software systems: KOMPLETE, the industry-leading collection of virtual instruments and effects, complemented by a range of keyboard controllers and audio interfaces; MASCHINE, a powerful range of beat-making instruments now at the heart of hip-hop and electronic music communities; and TRAKTOR, the first DJ software to conquer the club, and now a range of integrated controllers that power house Attendees @NOAH parties, club booths, and the world’s biggest stages. • In 2018, Native Instruments launched Sounds.com, a market-leading online Daniel Haver, Co-Founder & CEO subscription platform for loops and samples that also creates new revenue and promotion opportunities for individuals, brands, and businesses across the music industry. Along with recent acquisitions of Metapop and The Loop Loft, these three online platforms further enhance NI’s ecosystem for music creation 87