Advertising JOELLE FRIJTERS | IMPROVE DIGITAL Co-Founder & CEO SPEAKER BIO Joelle is CEO and co-founder of Improve Digital. She started the company having been a director at Microsoft Media Networks (NNM) EMEA, where she launched and oversaw Microsoft’s private ad network and solved the issue of the company’s unsold inventory. Prior to Microsoft, with support from Nickelodeon and Isobar, Joelle initiated one of the first social media start-ups, which was later sold to media giant, Sanoma. She worked at the head office of KLM Airlines, where she gained her first experience in yield management. KEY CORPORATE FACTS & KPIs COMPANY OVERVIEW Headquarters Amsterdam,Netherlands Improve Digital is Europe’s leading independent provider of real-time advertising technology. Committed to increasing revenue for media owners, Improve Digital provides an Amsterdam,Madrid, Barcelona, Milan, innovative platform to automate and improve the monetisation of advertising and audience, Office Locations London, Munich, Antwerp across all screens, and through all public and private sales channels. Founded 2008 The company works with over 100 of the top publishers and media owners in Europe and, through them, supports the marketing efforts of tens of thousands of advertisers. In 2012, Improve Digital became part of PubliGroupe, a global leader in marketing services. Active Markets Europe Improve Digital is headquartered in Amsterdam, with offices in the UK, Germany, and Spain. KPI #1 3,500 buying partners In 2013, Improve Digital was honoured with inclusion in Deloitte Technology’s Fast 500, ranking eleventh overall and first among marketing and advertising technology providers. KPI #2 +250 publishers KPI #3 +160,000 advertisers Ownership Acquired by Publigroupe on April 2016 Website improvedigital.com 73