Advertising KAREL DE BEULE | KIMIA Founder SPEAKER BIO Karel started his career as a consultant in the telco and media sectors, since 1998 he has been marketing mobile media services. In 2005 he quit his job and started his first company. Since then he has co-founded three start-ups: Sirius MTI (a TIC consultancy that was successfully merged), Kimia (a mobile media network, currently employing 150 people), HeYouGames (a social games studio, currently employing 30 people) Enthusiast. Hard worker. Passionate about mobile. Avid traveler. Ironman triathlete. Flappy bird high score: 89. KEY CORPORATE FACTS & KPIs COMPANY OVERVIEW Headquarters Madrid, Spain Kimia is a fast growing online media network focusing on mobile entertainment services. Founded by mobile industry veterans, privately funded, we are an independent, owner- Office Locations Madrid, Mumbai, Shanghai managed company. Founded 2006 We operate globally with a team of 150+ professionals native in 15 languages. Our headquarters are in Madrid, Spain with offices in Mumbai and Shanghai. No of Employees 150 Business Overview Mobile performance marketing Monthly Visits 3bn monthly visits KPI #1 100m daily users KPI #2 350,000 daily conversion events (CPA / CPL / CPI) Ownership 80% management –15% VC – 5% friends & family Website kimia.mobi 79