Advertising TIM SCHUMACHER | EYEO, ADBLOCK PLUS Chairman SPEAKER BIO Tim Schumacher co-founded and was the longtime CEO of the publicly traded company Sedo AG (sedo.com), which currently has revenues of €130m per year and maintains approximately 350 employees. Since 2012 he has dedicated his professional career to the German start-up scene, acting both as business angel and mentor for young companies with economic potential. His current start-ups, among others, are Eyeo/Adblock Plus, Aklamio, Stuffle and Ecosia. KEY CORPORATE FACTS & KPIs COMPANY OVERVIEW Headquarters Cologne, Germany Eyeo is the company behind the most popular browser extension for blocking annoying online ads Adblock Plus. Eyeo’s stated goal is to make the Internet a better place. It endeavors to do Office Locations Cologne that by encouraging better ads and developing open source products that give users control Founded 2011 while enhancing their security and maintaining their privacy. No of Employees 55 The company was founded in 2011 in Cologne, Germany and currently employs a young team of 55 specialized in development, data science, business development, design and PR. Active Markets Europe The main source of revenue comes as part of the Acceptable Ads initiative. Larger entities pay Angel investor focused on advertisement and Business Overview privacy a licensing fee for the whitelisting services requested and provided to them (90% of the licenses are granted for free, to smaller entities). It should be noted that the Acceptable Ads KPI #1 Over 500m downloads of Adblock plus criteria must be met independent of the consideration for payments. If the criteria are not met, whitelisting is impossible. Ownership Till Faida, Wladimir Palant Key Investors Tim Schumacher Key Portfolio Eyeo, Ecosia, Stuffle, Aklamio Companies Website eyeo.com adblockplus.org 55