Walla! Sells Yad2 to Axel Springer Digital Classifieds for $228m NOAH Advisors acts as exclusive sell-side advisor to Bezeq, Walla! and Yad2 in the sale of Israel’s leading classifieds website Transaction Summary May 2014 On 6 May 2014, Walla!, Israel’s leading portal and fully owned subsidiary of telecommunications giant Bezeq, sold 100% of the shares in Coral-Tell Ltd, operator of the leading classifieds and advertising portal sold 100% of Yad2 (Yad2.co.il) to Axel Springer Digital Classifieds (ASDC) for USD 228 million in an all-cash transaction Bezeq and Walla! will use the proceeds to invest in strategic growth areas and de-leverage Yad2 will join ASDC’s portfolio of leading online classifieds brands which include SeLoger, StepStone and Immonet among others for $228m to Overview of Yad2 a joint venture between and Yad2 (Yad2.co.il) is the leading classifieds and advertising portal in Israel, with local brand awareness of almost 100%, built through wide presence across TV, radio, print, online and large scale fairs Exclusive Financial Advisor to Yad2 and its Shareholders Around 10,000 new ads are placed on the site daily from the strong user base of 3.8 million monthly unique visitors Yad2 became the dominant brand in Israeli classifieds across its broad offering in real-estate, vehicles, se- cond hand goods and more, despite having just been founded in 2005 by serial entrepreneur Shone Tell ® Yad2 solidified its market leadership under the ownership of Walla! Communications, which acquired 75% in July 2010 and the remainder in November 2013 The Tel Aviv based company has around 100 employees and is run by a strong management team under Deal Teams the leadership of CEO Yavin Gill-More and Chairman Ilan Yeshua Ilan Yeshua, CEO (Chairman Yad2) Gil Benyamini, CFO NOAH Advisors’ Role Yavin Gill-More, CEO NOAH Advisors acted as exclusive financial advisor to Yad2 and its shareholders, exploring options with a number of strategic and financial investors Ariel Kessel, CFO Yad2 has been a close relationship of NOAH Advisors for over 2 years and presented as one of the “Ri- sing Stars” at the NOAH Conference 2012 Marco Rodzynek, Jan Brandes, A steadfast execution was facilitated based on in-depth knowledge of the company, the industry, and Nikhil Parmar, Marija Sevcenko intelligence around the best potential acquirers ® 36