Softonic valued at €275m in a Growth Equity Investment NOAH Advisors advised Softonic on the deal, following a prior successful transaction completed in Dec 2009 Transaction Summary February 2013 Tomás Diago and Partners Group make up the majority of the shareholders team and lead Softonic together. However, Partners Group acquired 30% of Softonic and is the biggest single shareholder Partners Group will help Softonic to expand internationally, accelerate business development, and fund future acquisitions Growth equity investment from Overview of Softonic Softonic is the globally leading online consumer guide for software and apps, that helps people discover and enjoy software on any platform Tomás Diago created the concept behind Softonic in July 1997 and has since built the Company into a top-40 website worldwide with well over 140M users across various types of devices and platforms. for a 30% stake alongside Softonic’s Founders Softonic is also the #1 worldwide technology website and leading European-based internet company by traffic and Angel Investors at a valuation of €275m Following a successful global expansion, Softonic has become the worldwide #1 platform for software authors to market, distribute and monetize their products in more than 10 languages Exclusive Financial Advisor to Softonic and its shareholders With well over 160 million monthly downloads, Softonic has unrivalled global distribution power, enabling it to provide a unique one-stop-shop for various types of software advertising Over 160,000 software titles are available on Softonic with expert reviews, articles and videos Softonic has a global organization of about 350 employees, half of which are engineers and expert editors ® The $150 billion consumer software market has seen a shift away from license fees and software in boxes, towards freemium online/SaaS distribution models, which has been favorable for Softonic Mass-adoption of smartphones, tablets and app stores have led to a proliferation of software and apps Deal Teams These favorable market developments, along with Softonic’s attractive high margin business model and consistent growth track-record, make Softonic a highly attractive investment opportunity that moreover has a healthy pipeline of further growth opportunities for Partners Group Tomás Diago, Emilio Moreno NOAH Advisors’ Role Walter Keller, Stephan Seissl, Softonic has been a close relationship of NOAH Advisors for over 3 years Eugenio Marschner, Carlos Sanz In December 2009, NOAH Advisors advised Softonic on its sale of a minority stake to Digital River NOAH had worked intensively with Softonic and its shareholders on various strategic opportunities and discussed a future collaboration between Softonic and Partners Group Marco Rodzynek, Yoram Wijngaarde, NOAH Advisors acted as exclusive financial advisor to Softonic and its shareholders, and facilitated a Jan Brandes, Nikhil Parmar steadfast execution based on in-depth knowledge of the company, the industry, and intelligence around ® the best potential investor candidates 37
NOAH Advisors Overview Page 36 Page 38