Senovo KEY CORPORATE FACTS / KPIs INVESTOR DESCRIPTION Offices Munich Senovo focuses on early stage B2B SaaS investments. The firm funds outstanding entrepreneurs and teams building world class products, and generally get involved soon after product launch, during the Series A. The typical investment size is €300k - €1m, with reserves to support the team in later rounds. Founded 2011 Whether Senovo leads or co-invests with a partner, they believe it is beneficial for startups to have complimentary investors and usually syndicate the investments. So the rounds are typically €2m - €5m investment in total. Employees 4 (of which 4 in Europe) They are a small team with backgrounds in business, law, computer science and physics, and the aim is to provide entrepreneurs with full-stack support. Senovo believes that startups are a team effort, that data fuels great products, and that fast iterations are superior to big-bang releases. The firm views venture capital as a Current Fund Size N/A product for entrepreneurs, and work with you through the ups and downs. Use of Debt No SELECTED PORTFOLIO COMPANIES AUM N/A • CRM for SMBs • Customer Management, Online Booking, Mobile, Marketing, Payments and Apps Target Investment Size €300k - €1m (€2m - €5m investment round) • Marketing Automation for Automobile Sector • Online and offline campaign management Target Geographies Europe • Supply Chain Risk Management Target Sectors B2B SaaS • Map, monitor and manage global supply chain risks Investment Style Active Full Portfolio • www.senovo.vc/en/portfolio Deal Structures Minority KEY CONTACTS • Markus Grundmann • MScBusiness Informatics, MBA, software Key Investment Criteria Product launched, initial traction • Partner development, management consulting • Email: [email protected] • Companies: Falcon.io, tado, Dedrone Website www.senovo.vc • Alexander Buchberger • PhD Business Administration, business development, Contact Email [email protected] • Partner sales & marketing • Email: [email protected] • Companies: Shore, Veact, Riskmethods Contact Phone +49 (0) 89 416 176 258
NOAH 2016 London Investor Book Page 63 Page 65