Maryland KEY CORPORATE FACTS / KPIS INVESTOR DESCRIPTION Offices Hamburg Maryland GmbH is the direct investment division of Mayfair SE, the private family office of Günter and Daniela Herz, former owners of the Tchibo Group. Maryland aims to establish a portfolio of long-term direct investments. The focus is on companies with a strong business model and long-term growth prospects preferably in branded consumer & retail, online/digital media, or the services Active Markets global sector. Transaction structures may range from minority to majority holdings, private or public companies, typically on an all-equity basis. Founded 2004 Employees 7 Current Fund Size not disclosed Use of Debt Yes SELECTED PORTFOLIO COMPANIES • Global leader in Testing, Inspection & Certification (ship classification, oil & gas, energy and AUM not disclosed business assurance/ISO certification) • #3 global TIC services company, €2.5bn revenues, 13,500 employees Target Investment Size €50m - €1bn • 36.5% investment in DNV-GL (Mayfair merged its 100% investment in GL Group with direct competitor DNV in 2013 to create global TIC leader) Target Geographies Europe, Americas • Innovative, Italian fast-casual restaurant concept • 180 restaurants in 32 countries worldwide (€0.5bn system-wide revenues) Digital, Media, Consumer, • Mayfair acquired 44% holding in 2011 Target Sectors Business Services • Support for global roll-out of the business • #3 global sporting goods brand leading in the sport lifestyle segment Investment Style N/A • Mayfair acquired 27% holding in 2005; sold to PPR in 2007 Deal Structures control, joint control, minority, etc. KEY CONTACTS long-term growth prospects • Hinrich Stahl • responsible for Mayfair’s direct unique assets • Managing Director investments since 2004 Key Investment Criteria global business model • Email: [email protected] • previously Apax Partners and low capital intensity McKinsey & Co. strong management team • MBA INSEAD (Fontainebleau) Website • Helge Lützen • joined Maryland in 2008 • Director • previously Citigroup Global Markets Contact Email [email protected] • Email: [email protected] • ebs Oestrich-Winkel Contact Phone [ ] 51
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