NOAH Disruptor List (Cont'd) Consumer, Retail & Marketplace Company Country Description Funding ($m) Company Description Funding ($m) Europe – Market Size: eCommerce ($281bn) & eService¹ ($28bn) USA –Market Size: eCommerce ($322bn) & eService¹ ($28bn) Online food ordering network 2,600 Food delivery services 2,000 Online food ordering network 1,500 Same-day grocery delivery company 1,900 Online marketplace for used cars 1,100 Online home-selling service 1,500 Fashion from independent boutiques 702 Mobile commerce platform 1,300 Online fashion retailer 565 Real estate platform 1,200 * Online fashion retailer 523 HelloFresh* Meal planning and groceries shopping 364 Cloud-based online survey tool 1,100 * E-commerce of automobiles 960 Online Russian shopping website 271 Retailer of furniture and homewares 237 Platform for professional legal advice 811 Online fashion retailer 212 The HonestCompany E-commerce of non-toxic household products 503 Market of DIY and gardening products 212 Foursquare Local search-and-discovery mobile app 390 Food-delivery app 175 E-commerce of beauty products 375 * Domestic cleaning booking platform 173 * Retailer of home products and furniture 358 Online retailer of lighting products 134 Rentthe Runway Online rental of designer apparel 341 Marketplace for second hand fashion 131 * Online marketplace for used cars 340 Website for house furnishings 131 E-commerce of sleeping products 340 Operator of a private sales website 130 Self-service ticketing platform 332 Members only online fashion club 120 Online booking of pet sitters and dog walkers 311 Second-hand fashion P2P marketplace 119 Designer and seller of eyeglasses 291 * Online food ordering network 118 Fiverr Marketplace for professional services 111 Online and offline post-it note 290 Picnic Online discount supermarket 109 Online marketplace for professional services 273 * Operator of an online real estate agency 101 Online marketplace for second-hand goods 261 Meal kit delivery service 100 Online subscription fashion retailer 260 Catalogue and auction house 95 Recruiting platform 255 Online fashion and lifestyle retail store 95 * Cloud-based commerce platform for SMEs 253 Online platform for moving and logistic 93 Online employment marketplace 219 * Online retail and flash sales platform 92 Real estate search and brokerage services 209 Online job marketplace for SMEs 86 Jobs and recruiting marketplace 205 Online retailer of shoes and accessories 83 Grocery delivery service company 199 Job Today Hiring app 81 Search engine for Apps 165 Online household services 73 Ticket search engine 160 Online retailer for shoes 72 Search engine for GIFs 151 Online eyewear retailer 70 Peer-to-Peer gift card marketplace 147 Booking of student accommodation 70 Online real estate marketplace 142 * Online food delivery portal 69 NotOn The High Street Curated fashion for small businesses 69 Career marketplace 133 * Online shop of men's clothing 128 Online fashion retailer 66 Online food deliver service 125 Platform for online classified sites 65 Booking platform of household services 111 Marketplace for crafting communities 61 Apartment rental marketplace 109 Fashion e-Commerce aggregator 61 Recruiting platform 105 Online curated shopping service 59 Mobile app based job marketplace 57 Subscription delivery of beauty products 103 Online real estate portal 56 Artsy Online platform for art collections 101 Online luxury watch retailer 52 Home improvement services platform 99 Online seller of prescription eyewear 50 Mobile shopping platform 98 Online used car broker and auctioneer 48 Subscription delivery of beauty products 87 Online real estate platform 48 Online marketplace for estate sale 85 Food delivery services 48 Online curated shopping service 79 Online portal for selling vehicles 45 Dollar store for a wide range of products 78 Leading home exchange website 43 Real time apartment rental platform 78 Online personnel placement platform 43 Career website for college students 74 Groupalia E-commerce platform 40 Recruiting platform 73 Social gifting service 37 Drizly Online marketplace for alcoholic beverages 70 Fashion e-commerce platform 37 Mobile marketplace for auto reparations 67 Retailer of apparel for plus size women 35 Automation to connect Apps and product 63 Online flower marketplace 35 Fashion e-commerce platform 33 Offers delivery of boxes of all-natural foods 59 Retailer of glasses and contact lenses 33 Online app provides healthy organic meals 57 Retailer of sports merchandise 30 Provider of food recipes and ingredients 56 Booking of student accommodation 29 Wine community and label recognition app 56 Retailer of food recipes and groceries 28 Online retailer of custom made men's suits 47 Hire wear e-commerce website 26 Pet boarding marketplace 47 Online marketplace for artworks 24 Booking app for premium dining experiences 40 Online marketplace of luxury watches 23 Online marketplace of local freelance labor 38 Online cleaning service booking platform 19 Online fashion jewelry shop 36 Home & furniture ecommerce platform 19 E-commerce software company 35 E-commerce of customized apparel 13 E-commerce website 33 Online retailer of cooking equipment 12 Online shop of lingerie and female appeal 12 Online classifieds and shopping platform n/a E-commerce for health and wellness food 5 Source: Crunchbase, Statista. * The company went public after July 2014 48 Note: 1. eService does not include fitness