NOAH Disruptor List (Cont'd) Advertising, Marketing & Sales Company Country Description Funding ($m) Company Description Funding ($m) Europe – MarketSize: Digital Advertising ($42bn) USA –MarketSize: Digital Advertising ($80bn) * Provider of mobile analytics 256 Trading solutions for advertising 346 software for marketers SaaS quote-to-cash software 329 Online fashion retailer platform for 233 luxury brands Digital media trading and services 327 Content discovery platform 194 Customer experience management 325 operating on top publisher sites Image-recognition that helps 131 Customer life-cycle marketing 310 brands interact with customers Clients data collecting and analysis 284 Cloud-based client engagement 110 solutions for businesses Digital advertising technology 262 Mobile advertising platform for 108 SaaS sales lead management 251 telecom carriers Software discovery, distribution, Email marketing 250 delivery and monetization 105 Platform for managing social media 247 Quote-to-Cash software helping 96 Customer communication platform 241 businesses’ sales life cycle Web-based sales CRM & pipeline 91 Platform to connect with customers 229 management Ecommerce platform for brand 219 Managing and sharing marketing 89 contact to sales representatives Mobile Marketing Automation platform 175 Big data analytics for marketing 75 Business intelligence solutions 157 and advertising Offers web personalization, digital 75 Social media experience platform 138 segmentation tools to marketers Offers location-based ad solutions 134 Online restaurant booking 63 Connects brands with audiences 121 infrastructure and marketing Distributed advertising and 60 Platform to manage social media 111 ecommerce platform Platform for advertising tools 105 Digital customer experience & 60 website analytics Inbound marketing software 101 Provider of cloud marketing 55 Mobile marketing solutions 101 software for B2C companies Mobile marketing company 53 Big data platform for advertisers 98 Cloud marketing platform 97 Provider of an AI media analytics 43 Digital experience management 91 platform SaaS -based digital partner 37 Platform to create ad campaigns 90 marketing solution Programmatic media activation 87 Cloud platform offering unified 37 solution for SMEs Customer communication platform 80 Publisher of global enterprise 35 Mobile marketing automation platform 76 reputation management (ERM) SaaS that allows advertisers to 35 Programmatic ad technology company 71 manage social media campaigns Development platform for apps 69 Provides marketing & analytics 34 solutions search engine for display ads 68 Specialist in real-time personalized 34 Ad-tech focused on audience measurement 65 advertising on the web Enterprise SEO and content Marketing software for advertising strategy 63 marketing platform 32 eCommerce acceleration platform 63 Media platform to support multi- 28 Sales analytics and forecasting platform 61 screen brand advertising Location-based mobile AdTech 27 Analytics and marketing platform 60 platform Ad analytics and targeting company 60 PoSmarketing platform delivering 23 targeted offers at checkout mobile marketing platform 50 Marketing tool for publishers 23 E-commerce platform for businesses 49 Online marketplace connecting PR analytics for enterprises 48 brands to salespeople 23 Marketing and website optimization 46 Provider of enterprise customer 22 Scalable virtual reality (VR) shopping 43 data analytics software Cloud-based branding automation 22 Mobile customer service platform 39 and digital asset management Web-based CRM for SMEs 38 Mobile advertising platform for 18 offline retailers Customer service via social channels 38 Ad platform helping brands reach 17 Enterprise Platform for Mobile Marketing 36 their multi-screen consumers Ad-tech company developing a 6 Advertising automation software 33 performance-based ad exchange Social media monitoring analysis services 33 Online video advertising and 5 Monitoring and analytics for social media 31 content syndication E-commerce optimization and Cloud based product intelligence platform 31 customer intelligence Checkout technology for e-commerce 29 Ad platform focusing on publishers Platform offering mobile analytics 23 Source: Crunchbase. 47 * The company went public after July 2014