VERTICAL ECOMMERCE Store for Boots, Shoes, Sandals, Clothing, Bagsand Accessories SPEAKER PROFILE KEY COMPANY FACTS • Kenny Wilson is the CEO of Dr. Martens Key Corporate Facts Key Financials • Kenny has extensive experience of leading high- Group Revenues 2017 £291m Headquarters London, UK Retail Revenue £79m profile consumer brands, including Levi’s, where he Ecommerce Revenue £32m spent 19 years and rose to become President of the DTC Revenue £111m Brand in Europe Founded 1995 Wholesale Revenue £179m • Prior to Dr Martens he was the CEO of Cath Kidston, a EBITDA 2017 £37.5m role he held since 2011. During that time he has Employees 1,000+ doubled its sales, transformed it into a global brand with more than 220 stores worldwide and diversified its Active Markets Global Traffic Aug-17 Aug-18 Kenny Wilson product range to broaden its customer base Unique Users 1.2m 1.4m Ownership Private – VCs Visits 2.6m 3.1m CEO Key Investors Permira Minutes 03:49 03:58 Sessions Mobile: 55% Mobile: 54% Desktop: 45% Desktop: 46% Website drmartens.com Aug 2018 Direct: 22%, Search: 66%, Sources Referrals: 2%, Other: 10% COMPANY PROFILE DR. MARTENS @ NOAH Doing Business @ NOAH Main Presentation Topics • Dr. Martens is a British footwear and clothing brand, which also makes a range of accessories – shoe care products, clothing, luggage, etc Present your business proposal through Fireside chat with • Company’s milestones to date: NOAH Connect app – Migrated business from a manufacturing-led push model to a consumer- focused pull model – Strengthening of management team – Continued roll-out of new stores with 16 store openings in 2016 – Launched new product range, “DM’s Lite”, in August 2016 to reach new Attendees @NOAH consumer Kenny Wilson,CEO – Invested in e-commerce platform and capability to drive strong online growth 39