NOAH BERLIN 2018 TOP STARTUPS 1 Leading SaaS-marketplace for the Kids’ Sector SPEAKER PROFILE KEY COMPANY FACTS • Lindsay met Julia in antenatal class before their first Key Corporate Facts Traffic Information kids were born, and the rest is history Headquarters London, UK User Acquisition Social 37%, SEO 26%, Direct • As COO, Lindsay strives to build a product that Channels 25%, Referral 6%, E-Mail 6% delights parents and makes their lives easier. As a Founded 2014 Session Growth 20% MoM mum of two, she knows exactly what KIDSORTED users are after • Prior to KIDSORTED, Lindsay worked in various Employees 4-10 marketing and strategy roles at US telecom giant Verizon and as a management consultant within IBM Active Markets National Lindsay Global Business Services Trombley • She holds a BA from Duke University and an MBA Ownership Private – Business Angels from Columbia Business School Co-Founder & NOAHContent Kidsorted at NOAH COO Website kidsorted.com COMPANY PROFILE KIDSORTED @ NOAH Doing Business @ NOAH Main Presentation Topics • Kidsorted is the little black book for your family. Our vision is to be the world’s 1. Cracking a £19bn market in the UK: the largest technology platform for kids’ activities and services. We build the Service Provider Interest kids' activity sector is fragmented, hyper technology to allow anyone to create, promote, find and book experiences and Automation / Campaign & Lead Management local and still ready to be disrupted services that enrich children’s lives. Kidsorted is a hybrid of marketplace and SaaS. The platform currently covers Greater London, where parents can find Conversion Improvement 2. SaaS-enabled marketplace: why our and book activities & services for their children based on postcode, age and Loyalty / Referral / Gamification software is so critical for our business interest search Mobile Marketing model and how we use it to scale • For providers, we offer marketing and booking functionality: the Kidsorted Personalisation & Chat 3. Creating hyper-flexible roles: how we booking software powers the marketplace and it can also be embedded in SEO work with local parents to curate great provider websites as a white label SaaS solution. Kidsorted uses a unique inventory and at the same time give model to curate and vet providers by working with local parents, the Kidsorted Partnerships Interest access to digital know-how and a Local Community Managers Kids sector, media partnerships, brands that portfolio career • Providing digital training and access to a portfolio career is an important value of are catering to families Attendees @NOAH the Kidsorted team and we look forward to scaling this model in future Key Hires Interest expansion markets including big metropolitan cities in the US CTO Julia Brucher, Co-Founder & CEO Lindsay Trombley, Co-Founder & COO 66