VERTICAL ECOMMERCE A New Social Fashion Ecommerce Unicorn SPEAKER PROFILE KEY COMPANY FACTS • Tarek Müller (29) is one of the co-founders and Key Corporate Facts Key Operating KPIs managing directors of ABOUT YOU. Müller has been Headquarters Hamburg, Germany Monthly Active Users 10m+ developing digital business models for online retail for Annual Transaction Volume €1.6bn over ten years and is responsible for marketing and Founded 2013 Brands on a Platform 1k+ brands at ABOUT YOU. • The entrepreneur founded his first online shop at the Employees 100-1,000 Key Financials age of 13. He subsequently built up countless e- Latest Valuation $1bn+ commerce models in various industries as a managing Active Markets International Revenues 2017 €283m partner. Starting in 2007, he also established service Revenues 2018E €450-480m companies to support clients with the development Ownership Private – VCs and execution of new business models. Tarek Müller Funding $300m Traffic Aug-17 Aug-18 • Born in Hamburg, Tarek Müller is also founder and Unique Users 2.8m 2.8m Co-Founder & partner in eTribes Framework GmbH, which was Key Investors Bestseller, SevenVentures, Otto Visits 5.6m 5.7m established in 2011. He is active as an investor and a Group. German Media Pool Managing Minutes 04:42 04:31 business angel as well. All in all, he holds stakes in Mobile: 73% Mobile: 67% Director more than 15 companies NOAHContent ABOUT YOU at NOAH Sessions Desktop: 28% Desktop: 33% Website corporate.aboutyou.de Aug 2018 Direct: 39%, Search: 42%, Sources Referrals: 8x%, Other: 11% COMPANY PROFILE ABOUT YOU @ NOAH Doing Business @ NOAH Main Presentation Topics • ABOUT YOU is digitalizing the classic shopping stroll by creating an inspiring and personalized shopping experience on the smartphone. The platform is Present your business proposal through 1. ABOUT YOU vision to digitalize classic window shopping tailoring the site to each customer’s individual style. At ABOUT YOU, the focus NOAH Connect app is on the customer and as such, the infinite number of different personalities 2. Growth strategy and internationalization which find their expression through fashion and are supported by ABOUT YOU 3. Success story up to Unicorn status • In addition to a wide range of inspirations, women and men between 20 and 49 years of age will also find an assortment of more than 150,000 articles from over 1,000 brands at aboutyou.com. With more than 10 million monthly active users, ABOUT YOU is one of the largest fashion and lifestyle platforms in Europe. The Attendees @NOAH fashion-tech company has made sales of €283 million in 2017/18 and is expecting sales of €450-480 million in the current financial year, which is equal Tarek Müller, Co-Founder & MD to an annual transaction volume of more than €1.6 billion. The company is currently valued at over one billion US dollars, which makes ABOUT YOU Hamburg’s first unicorn. • ABOUT YOU GmbH was founded in 2014 as a subsidiary of the Otto Group and is part of the Group’s portfolio today 10