ONLINE CONTENT One of the World’s Leading Internet Companies SPEAKER PROFILE KEY COMPANY FACTS • Mark oversees the growth and diversification of Key Corporate Facts Valuation Data and Key Financials Headquarters Tokyo, Japan Market Cap €8.9bn Rakuten’s interest in Europe. He also helps to build a broad portfolio that is designed to bring clarity to Founded 1997 clients 2017A 2018E Growth • Mark has over 14 years of experience in international Employees 14,845 Revenues €m 7,054 8,053 14% marketing and sales. Those skills were developed at Active Markets Global EBITDA €m 1,495 1,418 (5%) multi-national companies like CNN and Disney. He Ownership Public (TYO) used that experience to help Rakuten Marketing focus Crimson Group, Hiroshi Mikitani, Margin % 21% 18% on global expansion and building a great brand Key Shareholders Haruko Mikitani EV/Revenue 1.7x 1.5x (12%) Mark Haviland • Mark is married to Shevaun, with whom he has two Annual Report Click here to download EV/EBITDA 8.0x 8.4x 5% sons, and currently lives in Chiswick, Greater London. Website rakuten.com He is a fan of tough mudder days followed by Negroni EVP, Global evenings Key Operating KPIs Development Global Memberships 2017 1.2bn Active Countries 190 Annual Gross Transaction Value 2017 $115bn COMPANY PROFILE RAKUTEN @ NOAH • Rakuten is a tech company that offers electronic commerce solutions in Japan Doing Business @ NOAH Main Presentation Topics and internationally. The company operates in three segments such as internet Fireside chat with services, finance services, and others Present your business proposal through • The internet services segment comprises businesses running various e- NOAH Connect app commerce sites, including Rakuten Ichiba, an internet shopping mall; travel booking sites; portal sites; and e-book businesses as well as businesses for advertising and sale of contents and similar on these sites. • Its offerings include e-reading, online travel reservations, online auctions, online marketing, online golf course reservations, portal sites, search engines, Attendees @NOAH integrated internet marketing, online recipe posting and browsing, student recruiting community, online purchase of discount coupons, online shopping, Mark Haviland, EVP, Global Development and video on demand services. It is involved in the online sale of books, CDs, and DVDs. • The company was formerly known as MDM, Inc. and changed its name to Rakuten, Inc. in June 1999. Rakuten, Inc. was founded in 1997 and is headquartered in Tokyo, Japan Note: Valuation and financial data according to S&P Capital IQ (as of 25/09/2018). 109

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