Egmont KEY CORPORATE FACTS / KPIS INVESTOR DESCRIPTION Offices Copenhagen, Oslo, Stockholm, Egmont is a leading media group in the Nordic region with activities in 30 countries and 6,200 employees. The Egmont group includes Nordisk Film Gothenburg and TV 2 in Norway, book publishing and Egmont Publishing, and is part owners of other joint venture businesses. Egmont is a commercial Denmark, Finland, Germany, Norway, foundation which generated revenue amounting to EUR 1.5 billion in 2018. Egmont donates 15% of its profits million a year to help improve the lives Active Markets Poland, Sweden, UK Global of children and young people. Founded 1878 Through a separate ecommerce investment entity Egmont has invested in e-commerce companies since early 2013. The strategy is to obtain leading positions in high consumer interest niche areas. Egmont typically focus on ecommerce categories where inspiration and other factors demands a sector specific approach more than a mass market approach. Egmont acts as an active owner with a long term perspective and has a dedicated team Employees 4,000 (of which all in Europe) of experts focused on ecommerce solely that cooperates closely with the portfolio companies. Current Fund Size n/a SELECTED PORTFOLIO COMPANIES Use of Debt No Ecommerce company in parenting niche selling toys, baby equipment and fashion items AUM n/a Target Investment Size €10m - €100m Ecommerce companies specialised within outdoor sports equipment niche Target Geographies Europe Ecommerce companies specialised within high end kitchen equipment, interior and home appliance robots Target Sectors E-Commerce Investment Style Active KEY CONTACTS Deal Structures Flexible Carsten Pingel • 10 years experience with management consulting, strategy and business High growth potential, high customer Head of International Investment development with focus on online and technology focused businesses Key Investment Criteria interest niches, category experts to create • Specialised in creating value and growth in established businesses and new ustainable positions Email: [email protected] Ventures Website www.egmont.com Contact Email [email protected] Contact Phone n/a INVESTOR BOOK 133

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