Digital Services AMBARISH MITRA| BLIPPAR CEO SPEAKER BIO Ambarish Mitra is one of the pioneers of augmented reality. Mitra started his tech career in 1997as a high school drop-out entrepreneur on a noble topic of Women Empowerment in India, which successfully IPO'd in 2000. Ambarish Mitra is the CEO and Co-Founder of Blippar, the leading visual browser and fastest growing augmented reality player. Under his direction, Blippar has grown from groundbreaking idea to an industry leader with 250+ employees, 11 offices and 50million+ users. With a vision to create the ultimate physical world browser, Ambarish, has been widely recognized for his unconventional business thinking and people-driven philosophical approach to management. KEY CORPORATE FACTS& KPIs COMPANY OVERVIEW Headquarters London, UK Blippar is the leading visual discovery app, harnessing augmented reality and image- London, New York, San Francisco, Mountain recognition technology to bring the physical world to life through smartphones. Once the Office Locations View, Los Angeles, Chicago, Amsterdam, Blippar app is downloaded, people can blipp ("scan") objects they’re curious about and unlock Istanbul, Delhi, Singapore, Tokyo useful and entertaining content. Since launching in the UK in 2011, Blippar has expanded rapidly, partnering with some of the biggest and most exciting brands and media owners in the Founded 2011 world, including Condé Nast, TIME Inc., Unilever, Procter & Gamble, PepsiCo, Nestlé, Heinz, No of Employees 250+ Coca-Cola, AnheuserBusch,L'Oréal, Universal Pictures and Jaguar. Blippar now has 11 offices in the world including London, San Francisco, NYC, Istanbul, Delhi, Active Markets Worldwide SingaporeandTokyo, andover 250+employees. Business Overview Shaping the way people connect with the world Recent Milestones Ranked number 19 in CNBC’s Top 50 Disruptor list in May 2015 Key Investors QualcommVentures Condé Nast, TIME Inc., Unilever, Procter & Selected Clients Gamble, PepsiCo, Nestlé, Heinz, Coca-Cola, Anheuser Busch, Disney, General Mills, Website blippar.com 12

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