Digital Services ORENKANIEL| APPSFLYER Co-Founder & CEO SPEAKER BIO Before founding AppsFlyer, Oren held multiple engineering, research and management positions at Emerald Stage2 Ventures, Veraz Networks, Ltd., Avaya Communications Israel, Ltd. and Intel. Oren holds his B.A. Cum Laude in Computer Science from the Technion, Israel’s Institute of Technology, as well as his MBA from the Interdisciplinary Center (IDC), Herzliya, where he studied as part of an exchange with the Wharton Business School at the University of Pennsylvania. KEY CORPORATE FACTS& KPIs COMPANY OVERVIEW Headquarters Herzliya, Israel AppsFlyer is the leading mobile app tracking and attribution analytics platform that allows app developers, brands and ad agencies to manage, measure and optimize their entire mobile Office Locations Beijing, Seoul, Tokyo, Sao Paulo, Sydney user acquisition process across all media sources including paid, organic, viral and social. Founded 2011 AppsFlyer’s NativeTrack™ technology provides a universal, independent authority that is No of Employees 80 integrated with more than 1000 ad-networks and media sources, and is now measuring billions of mobile actions and analyzing the drivers of these actions and conversions. Active Markets Worldwide Business Overview Mobile advertising measurement platform As an official Facebook Mobile Measurement Partner & Twitter Official Partner, AppsFlyer is a one stop shop for any mobile advertiser providing unbiased attribution, mobile campaign Became one of the first members of Fiksu's analytics, in-app user engagement, lifetime value analysis, ROI and retargeting. Recent Milestones Preferred Partner Program for Mobile Ad Campaign Tracking AppsFlyer is passionate about building a technology that will enable marketers to get the most Selected Clients Facebook, Twitter, Yahoo, Google, Bing, iAd out of their mobile marketing campaigns, allowing them to work their magic to the fullest. Website appsflyer.com 6