Media, Telecom & Gaming JIN CHOI | FACEBOOK Industry Lead FMCG & Retail D-A-CH SPEAKER BIO Jin joined Facebook in August 2013. As Industry Lead FMCG & Retail D-A-C-H he and his teamsupport companies in the consumer goods industry, retail and automotive to successfully incorporate Facebook into their marketing mix. Before joining Facebook, Jin was Senior Vice President & Country Manager Germany at MTV Networks in Berlin. Jin Choi studied Communication Studies and started his career at WAZ Publishing Group and MusikKomm. Further career stops included Bertelsmann Broadband Group as well as RTL Disney Fernsehen GmbH. KEY CORPORATE FACTS& KPIs COMPANY OVERVIEW Headquarters Menlo Park, USA Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and Office Locations 40 countries family, to discover what’s going on in the world, and to share and express what matters to Founded 2004 them. No of Employees 10,082 Active Markets Worldwide Business Overview Social Network KPI#1 1.44bn monthly active users KPI #2 World’s #2 most visited website Market Cap $230bn Key Financials Revenue of $12.0bn and EBITDA of $8.1bn Key Shareholders Fidelity, Vanguard, Blackrock Website facebook.com 114