Marketplaces CELIA FRANCIS | RATED PEOPLE CEO SPEAKER BIO Celia is a proven pioneer in leading emerging technology companies and has extensive experience across strategy, investment, product development and marketing. She became the CEO of Rated People after she led on strategy and product marketing for T-Mobile as Executive Vice-President of Marketing and Head of Products. Prior to that, she worked at IDEO where she grew the company from five individuals to 50 employees. She also served as CEO at WeeWorld, a social gaming company. Celia graduated from Harvard University and has an MBA from the MIT Sloan School of Management. KEY CORPORATE FACTS & KPIs COMPANY OVERVIEW Headquarters London, United Kingdom Rated People is the UK’s leading online marketplace connecting homeowners with over Office Locations London 50,000local tradespeoplenationwide. Founded 2005 Rated People’s goal is to take the stress out of home improvements for both homeowners and No of Employees 67 tradespeople. The UK online home improvement industry is worth £43 billion a year, £2bn of Business Overview Subscription plus transactional fees which flows through Rated People each year in job value. Rated People is at the forefront of the digital transformation of this industry. Rated People Monthly Visits 1.1m monthly visitors provides homeowners with a cost effective way to source reliable tradespeople and offers KPI #1 85,000 monthly job postings tradespeoplea highly effective marketing channel to build their business and reputation. In the last year Rated People has seen more than 1 million jobs posted on its site. Since its KPI #2 50,000 tradespeople launch 11 years ago, Rated People has accumulated more than 725,000 closed-loop, KPI #3 £2bn value of work posted in last 12 months community ratings of its tradespeople members. These ratings all come from verified jobs, providing homeowners with a priceless source of genuine consumer reviews. Launched national TV and ATL campaign, Rated People’s marketplace spans the whole of the UK and covers all major trade types, Recent Milestones closed recent funding round in 2016, complete including building, roofing, plumbing, electrical, joinery, painting and decorating and gardening rebrand of website, mobiles apps and work. company creative assets Total Funding $14.6m For homeowners, Rated People is a free service. Trade customers pay a subscription fee, Key Investors Frog Capital along with transactional revenues. Website ratedpeople.com 105