Infrastructure ASAF PELED | 90min Founder & CEO SPEAKER BIO After graduating from Wharton Business school in 2005, Asaf began his career as an investment analyst at Evergreen Venture Partners. In 2004, he joined Apax Partners as senior associate. Before founding Minute Media (90min, 12Up) in 2011, he was Board Observer at Qumranet (Red Hat), Oversi (Allot Communications) and Celeno. He also, served as senior manager in the Corporate development division of Cisco Systems from 20015 to 2009. KEY CORPORATE FACTS & KPIs COMPANY OVERVIEW Headquarters London, UK 90min.com is a technology-enabled football news platform, which produces Internet content covering various football leagues. The content offered by the platform is user-generated Office Locations London, Tel Aviv, Manilla following the principles of citizen journalism. Founded 2011 90min has developed and provides an online platform that shares football related content for No of Employees 150+ desktop and mobile devices,using video, text, listicles, slideshows, social round-ups and interactive polls as elements to create its articles. Active Markets Worldwide KPI #1 10 languages The first London based company website was launched in 2011 as FTBpro.com by Israeli entrepreneurs Yuval Larom, Asaf Peled, and Gilad Beiman. KPI #2 50m users per month KPI #3 15,000 pieces of sport content per month Ownership Private Total Funding $39m Key Investors ProsiebenSat. 1 Media SE, Battery Ventures, Gemini Israel Ventures Website 90min.com 18

NOAH London Speaker Book - Page 55 NOAH London Speaker Book Page 54 Page 56