NOAH Top List: Europe SaaS Players (Cont’d) Company Location Business Overview Founded KeyInvestors Funding SaaS platform that allows advertisers to launch and 2010 measure social media €33.0m campaigns Web-based sales CRM & 2010 pipeline management €32.0m Web-based business process 2009 management €31.0m Provider of SaaS solutions for 2010 digital partner marketing €25.3m Process mining and big data 2011 analysis SaaS €24.4m Online platform that offers cost-effective package 2011 €21.7m delivery services SaaS and cloud-based supply chain risk management 2013 €21.7m solution Seamless integration of a Marketplace with an existing 2011 €20.9m or embryonic website Largest source of free private company information in the 2011 €20.4m UK and Ireland Cloud-based branding automation and digital asset 2013 €19.8m management Enables airlines to leverage their online, offline and 2011 €17.6m offsite customer data Online service to drive direct hotel bookings for the hotel 2013 €17.1m industry SaaS platform for HR and 2011 project analytics €17.0m Emailing platform that improves the deliverability of 2010 €16.2m emails Powers marketers to understand and engage with 2012 €15.3m their customers Source: Company websites, CrunchBase, NOAH Advisors. 45