NOAH Disruptor List (Cont'd) Advertising, Marketing & Sales Company Country Description Funding ($m) Company Description Funding ($m) Europe – Market Size: Digital Advertising ($42bn) USA –Market Size: Digital Advertising ($80bn) * Online fashion retailer platform for 233 Trading solutions for advertising 346 luxury brands SaaS quote-to-cash software 329 Content discovery platform 194 operating on top publisher sites Customer life-cycle marketing 310 Cloud-based client engagement 110 Digital advertising technology 262 solutions for businesses Mobile advertising platform for 108 Customer experience management 255 telecom carriers SaaS sales lead management 251 Software discovery, distribution, 105 Email marketing 250 delivery and monetization Image-recognition that helps 99 Platform for managing social media 247 brands interact with customers Platform to connect with customers 229 Quote-to-Cash software to help 96 businesses with their sales life cycle Business intelligence solutions 157 Managingandsharing marketing 86 Ecommerce platform for brand 155 contact to sales representatives Big data analytics for marketing 75 Social media experience platform 138 and advertising Connects brands with audiences 121 Offers web personalization, digital 75 segmentation tools to marketers Offers location-based ad solutions 117 Online restaurant booking 63 Customer communication platform 116 infrastructure and marketing Distributed advertising and Clients data collecting and analysis 109 ecommerce platform 60 * Platform foradvertising tools 105 Provider of cloud marketing 55 * Inbound marketing software 101 software for B2C companies Digital customer experience & 55 Digital media trading and services 100 website analytics Cloud marketing platform 97 Mobile marketing company 53 Mobile Marketing Automation platform 95 Publisher of global enterprise 35 mobile marketing platform 93 reputation management (ERM) SaaS that allows advertisers to Digital experience management 91 manage social media campaigns 35 Platform to create ad campaigns 90 Provides marketing & analytics 34 Customer communication platform 80 solutions Specialist in real-time personalized 34 Platformto manage social media 75 advertising on the web Programmatic ad technology company 71 Web-based sales CRM & pipeline 32 management Mobile marketing solutions 68 Enterprise SEO and content 32 search engine for display ads 68 marketing platform Provider of mobile analytics 29 Programmatic media activation 66 software for marketers Ad-tech focused on audience measurement 65 SaaS -based digital partner 29 Marketing software for advertising strategy 63 marketing solution Media platform to support multi- 28 Mobile marketing automation platform 61 screen brand advertising Analytics and marketing platform 60 Location-based mobile AdTech 27 platform Ad analytics and targeting company 53 Provider of enterprise customer 24 eCommerce acceleration platform 52 data analytics software Provider of an AI media analytics 24 Big data platform for advertisers 50 platform PR analytics for enterprises 48 PoSmarketing platform delivering 23 Development platform forapps 46 targeted offers at checkout Marketing tool for publishers 23 Marketing and website optimization 46 Cloud-based branding automation Scalable virtual reality (VR) shopping 43 and digital asset management 22 Mobile customer service platform 39 Mobile advertising platform for 18 Web-based CRM for SMEs 38 offline retailers Online marketplace connecting 17 Customer service via social channels 38 brands to salespeople Enterprise Platform for Mobile Marketing 36 Ad platform that helps brands 17 Advertising automation software 33 reach their multi-screen consumers Cloud platform offering unified 15 Social media monitoring analysis services 31 solution for SMEs Monitoring and analytics for social media 31 Ad-tech company developing a 6 performance-based ad exchange Cloudbased product intelligence platform 29 Online video advertising and 5 Checkouttechnology for e-commerce 29 content syndication E-commerce optimization and Sales analytics and forecasting platform 26 customer intelligence Platform offering mobile analytics 23 Ad platform focusing on publishers E-commerce platform for businesses 17 Source: Crunchbase. 39 * The company went public after July 2014