NOAH Disruptor List (Cont'd) Consumer, Retail & Marketplace Company Country Description Funding ($m) Company Description Funding ($m) Europe – Market Size: eCommerce ($281bn) & eService¹ ($28bn) USA –Market Size: eCommerce ($322bn) & eService¹ ($28bn) Online food ordering network 2,600 Mobile commerce platform 1,080 Online marketplace for used cars 1,100 Same-day grocery delivery company 875 Fashion from independent boutiques 722 Real estate platform 808 * Online fashion retailer 615 Food delivery service 722 Online fashion retailer 565 Cloud-based online survey tool 694 Online food ordering network 475 E-commerce of beauty products 475 * HelloFresh Meal planning and groceries shopping 364 * Retailer of home products and furniture 351 Online Russian shopping website 271 * Online marketplace for used cars 332 Retailer of furniture and homewares 237 Online home-selling service 320 Online fashion retailer 212 The Honest Company E-commerce of non-toxic household products 303 Domestic cleaning booking platform 173 * E-commerce of automobiles 300 Marketplace for second hand fashion 169 Online marketplace for professional services 273 Operator of a private sales website 141 Online retailer of lighting products 130 Online subscription fashion retailer 249 Members only online fashion club 120 E-commerce of sleeping products 240 * Online food ordering network 118 Online marketplace for second-hand goods 222 Fiverr.com Marketplace for professional services 111 Designer and seller of eyeglasses 215 Picnic Online discount supermarket 109 Onlineand offline post-it note 205 * Operator of an online real estate agency 101 Jobs and recruiting marketplace 205 Online retailer of shoes and accessories 101 Self-service ticketing platform 198 Catalogue and auction house 95 Grocery delivery service company 194 * Online retail and flash sales platform 92 Rent TheRunway Online rental of designer apparel 174 * Online food delivery portal 89 Real estate search and brokerage services 168 Market of DIY and gardening products 88 Foursquare Local search-and-discovery service mobile app 166 Online job marketplace for SMEs 86 Ticket search engine 160 Online platform for moving and logistic 75 Onlinebooking of pet sitters and dog walkers 156 Website for house furnishings 73 Search engine for GIFs 151 Online household services 73 Peer-to-Peer gift card marketplace 147 Online retailer for shoes 72 Online real estate marketplace 142 Online eyewear retailer 70 Search engine for Apps 134 Not On The High Street Curated fashion for small businesses 69 * Online shop of men's clothing and accessories 128 Online fashion and lifestyle retail store 67 * Cloud-basedcommerce platform for SMEs 122 Online fashion retailer 66 Online food deliver service 120 Platform for online classified sites 65 Job Today Hiring app 65 Career marketplace 114 Marketplace for crafting communities 61 Online employment marketplace 113 Fashion e-Commerce aggregator 61 Platform for professional legal advice 111 Booking of student accommodation 60 Booking platform of household services 111 P2P marketplace for second-hand fashion 60 Apartment rental marketplace 109 Online curated shopping service 59 Subscription delivery of beauty products 103 Online real estate portal 56 Artsy Online platform for art collections 101 Mobile app based job marketplace 54 Home improvement services platform 99 Online luxury watch retailer 52 Subscription delivery of beauty products 87 Groupalia E-commerce platform 51 Online marketplace for estate sale 85 Online seller of prescription eyewear 50 Recruiting platform 73 Online used car broker and auctioneer 48 Offers delivery of boxes of all-natural foods 59 Provider of an online real estate platform 48 Online app provides healthy organic meals 57 Food delivery services 48 Provider of food recipes and ingredients 56 Online portal for selling vehicles 45 Wine community and label recognition app 56 Retailer of apparel for plus size women 45 Recruiting platform 55 Meal kit delivery service 37 Recruiting platform 55 Leading home exchange website 37 Dollar store for a wide range of products 48 Social gifting service 33 Online retailer of custom made men's suits 47 Fashion e-commerce platform 33 Pet boarding marketplace 47 Retailer of glasses and contact lenses 33 Fashion e-commerce platform 30 Online curated shopping service 47 Retailerofsports merchandise 29 Mobile marketplacefor auto reparations 43 Booking of student accommodation 29 Booking app for premium dining experiences 40 Retailer of food recipes and groceries 28 Automation to connect Apps and product 39 Online flower marketplace 27 Onlinemarketplace of local freelance labor 38 Online cleaning service booking platform 27 Online fashion jewelry shop 36 Hire wear e-commerce website 26 E-commerce software company 35 Online marketplace for artworks 24 Drizly Online marketplace for alcoholic beverages 35 Online marketplace of luxury watches 23 Career website for college students 34 Online personnel placement platform 22 E-commerce website 33 Food-delivery app 16 Mobile shopping platform 32 Home & furniture ecommerce platform 14 Real time apartment rental platform 31 E-commerce of customized apparel 13 Online shop of lingerie and female appeal 12 Online retailer of cooking equipment 12 E-commerce for health and wellness food 5 Online classifieds and shopping platform N/A Source: Crunchbase, Statista. * The company went public after July 2014 40 Note: 1. eService does not include fitness