B2B & SOFTWARE #1 Decision-Making Platform for the Mobile App Economy SPEAKER PROFILE KEY COMPANY FACTS • Nicolas is Managing Director at App Annie Key Corporate Facts Traffic Apr-17 Apr-18 • A veteran in the video game industry, he has over 17 Headquarters San Francisco, CA, US Unique Users 1.6m 1.2m years of experience in sales, licensing and business Founded 2010 Visits 4.5m 2.7m development with leading publishers globally • Prior to joining App Annie, Nick served as VP of Funding $157m Minutes 04:09 03:39 Business Development at Glu. He also served as Mobile: 37% Mobile: 45% Senior Director of Licensing at Atari, Inc. where he Employees 100-1,000 Sessions Desktop: 63% Desktop: 54% was responsible for outbound licensing of the Atari Active Markets Global Apr 2018 Direct: 56%, Search: 35%, and Hasbro portfolio on all new digital platforms Sources Referrals: 2%, Other: 7% • Nicolas also served as VP of Sales for Virgin Ownership Private – VCs Nicolas Interactive and Director of Sales for Interplay Greenspring Associates, IVP, Beraudo Entertainment from 1996 to 2003 Key Investors Sequoia Capital, Greycroft Managing Partners, IDG Director NOAH Content App Annie at NOAH Website appannie.com COMPANY PROFILE APP ANNIE @ NOAH Doing Business @ NOAH Main Presentation Topics • App Annie delivers the most trusted app data and insights for your business to succeed in the global app economy Present your business proposal through 1. The continued growth of the app • Over 1,000,000 registered members rely on App Annie to better understand the NOAH Connect app economy app market, their businesses and the opportunities around them 2. The opportunity for TMT companies • The company is headquartered in San Francisco with 450 employees across 15 using apps to grow their business global offices 3. Best practices in app strategy • App Annie has received $157 million in financing from investors such as e.ventures, Greenspring Associates, Greycroft Partners, IDG Capital Partners, Institutional Venture Partners and Sequoia Capital Attendees @ NOAH Nicolas Beraudo, MD EMEA Silvia Buermann, Territory Director, CEE Bertrand Salord, VP Marketing EMEA 11