RESTAURANTS & FOOD DELIVERY FoodSubscription Company SPEAKER PROFILE KEY COMPANY FACTS • Dominik has been CEO since starting HelloFresh in Key Corporate Facts Valuation Data and Key Financials 2011 Headquarters Berlin, Germany Market Cap €1.8bn • He is responsible for keeping a general oversight of Founded 2011 the business and strategy Employees 3,500+ 2017 2018E Growth • Dominik’s an entrepreneur to the core and started his Active Markets Global first two businesses while still at university. Revenues €m 905 1,204 33% • Dominik graduated from WHU with a degree in Ownership Public (ETR) International Business in 2009, and from the London Rocket Internet, Insight, EBITDA €m (81) (52) (36%) School of Economics in 2010 with a Masters in Key Shareholders Phenomen, Vanguard, Vorwerk Margin % (9%) (4%) - Finance and has worked for Goldman Sachs before Company Click here to download Presentation Dominik Richter founding HelloFresh EV/Revenue 1.7x 1.3x (25%) Co-Founder & NOAH Content HelloFresh at NOAH CEO Website hellofreshgroup.com Key Operating KPIs US Active Customers Q4 2017 0.9m US Average Order Value Q4 2017 €49.5 COMPANY PROFILE HELLOFRESH @ NOAH Doing Business @ NOAH Main Presentation Topics • HelloFresh is the leading global provider of fresh food at home • HelloFresh aims to provide each and every household in its 9 markets with the Present your business proposal through Fireside chat with opportunity to enjoy wholesome home-cooked meals with no planning, no NOAH Connect app shopping and no hassle required • Everything required for weeknight meals, carefully planned, locally sourced and delivered to your door at the most convenient time for each subscriber • Behind the scenes, a huge data driven technology platform puts us in the prime position for disrupting the food supply chain and for fundamentally changing the way consumers shop for food Attendees @ NOAH • The soft subscription model business enables us to leverage our weekly Dominik Richter, Co-Founder & CEO subscriber touch points to consistently manage supply chains and demand, and to optimise the customer experience as well as our business economics • HelloFresh is at the forefront of disrupting a multi trillion dollar industry at the very beginning of its online transition All financial actual data and estimates provided by CapitaIQ, as of 06/05/2018. 55