ONLINE FASHION Poland’s Leading Fashion Label SPEAKER PROFILE KEY COMPANY FACTS • Joanna Przetakiewicz is a Polish fashion designer and Key Corporate Facts Key Financials entrepreneur, founder & creative director of La Mania Headquarters Warsaw, Poland Revenues 2017 €1-10m brand, born in Warsaw, currently living in London. Legal counsel by profession. She studied Law at Founded 2010 EBITDA 2017 €1-10m Warsaw University Employees 26-50 • In 1992 she founded one of the first networks of dental Traffic Apr-17 Apr-18 clinics – Vita Dent Active Markets International Unique Users 14k 11k • With the strong support of her close friend, Karl Ownership Private – Business Angels Visits 30k 29k Lagerfeld, she turned her first love - fashion - into a business and so, at the end of 2010, the stylish prêt-a- Website lamania.eu Minutes 02:50 04:06 Joanna porter womenswear label was founded. With the Mobile: 56% Mobile: 70% collection stocked at Harrods International Designer Sessions Przetakiewicz Desktop: 44% Desktop: 30% Floor and in Dubai, La Mania has definitely announced Key Operating KPIs Apr 2018 Direct: 22%, Search: 64%, Founder & her arrival on the world stage Delivery In Full On Time 96% Sources Referrals: 1%, Other: 13% Creative Director • Joanna actively supports various campaigns in the % Unplanned Overtime 4% worlds of fashion and art. She regularly sponsors young artists’ exhibitions, as well as various cultural % Lost Sales to Active Customers 24% events both in the UK and in Poland COMPANY PROFILE LA MANIA @ NOAH Doing Business @ NOAH Main Presentation Topics • La Mania, founded in September 2010 is currently Poland’s leading fashion label and offers a stylish minimalist European design Fireside chat with Marco Rodzynek • With Karl Lagerfeld as its business angel, and as his protégé, La Mania has Service Provider Interest undergone a rapid evolution becoming the market leader in Poland, winning the Ecommerce Services - Channel international market as quickly as the Polish one. Currently the brand owns 4 Management retails boutiques and its collections are available in Harrods International Designer Floor • In February 2015, the brand was invited by the British Council and the British Fashion Council to join the International Fashion Showcase at London Fashion Week, where the brand also held a spectacular showcase of the debut Attendees @ NOAH collection at the Royal Academy. La Mania has quickly become one of the Joanna Przetakiewicz, Founder brightest names in international luxury fashion • Since then the brand has expanded its portfolio of products to perfumes, Aleksander Przetakiewicz, CEO accessories and shoes. La Mania is preparing to launch its own La Mania home line with bed sheets, towels, china and candles with a dedicated, separate e- commerce that would cater the affordable luxury, more mass appeal product 69