Advertising RAGNAR KRUSE | SMAATO Co-Founder and CEO SPEAKER BIO Ragnar Kruse is the CEO and co-founder of Smaato. Since 2005, he has built Smaato into the world’s largest independent mobile ad exchange. As a serial entrepreneur with 30+ years experience in IT, Ragnar Kruse understands the unique challenges in bringing new technologies to market. He has built up several companies from inception to market launch in both the US and Europe. At Intershop Communications, a leader in E-Commerce software solutions, Ragnar was VP of Sales and Marketing in San Francisco. During his tenure, Ragnar was instrumental in the company’s growth and ushering it through a successful IPO on NASDAQ and the “Neuer Markt” in 1998. More recently, Ragnar held key management positions at high-tech companies in the U.S. and Europe including eCharge and Xtramind. KEY CORPORATE FACTS & KPIs COMPANY OVERVIEW Headquarters San Francisco, USA Smaato is the leading global real-time advertising platform for mobile publishers and app developers. Smaato runs the world’s largest independent mobile ad exchange and has been pioneering innovative, Hamburg, New York, San Francisco, mobile-first solutions for publishers since 2005. Office Locations Singapore Smaato’s SPX is a global, intelligent and free to use self-service platform & ad server that brings native, video and real-time advertising to over 90,000 mobile app developers and publishers. Founded 2005 The company’s worldwide reach and extensive network of demand partners provides a massive variety of No. of Employees 200+ advertisers with one single integration. Smaato manages up to 10 billion ads every day around the world, across over 1 billion mobile users each month. Active Markets App Developers, Mobile Website Publishers, DSPs, Ad Networks, Agencies, Brands Other KPI#1 Manages 10bn ads per day Total Funding $43m raised Key Investors EDBInvestments Website smaato.com 90