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Machine Learning + 3 B2B Software & Services STARTUP Speaker Instantly spotting data-led issues and opportunities for online organizations  Founded: 2018  https://www.millimetric.ai See More at NOAH Connect KEY CORPORATE FACTS BUSINESS OVERVIEW Data-driven teams spend hours looking at charts and graphs to make sure that eCommerce metrics, Digital Marketing metrics, site performance Headquarters London, United Kingdom metrics and any other metric that impacts digital performance is operating normally without business issues, in other words, free of anomalies. Active Markets Austria, Switzerland, Germany, United Kingdom, Turkey The diagnosis the business issues takes more time than solving them. Teams need to employ a “top-down” analysis technique which consists of looking at a high-level metric (e.g Revenue) and attributing it’s change to its affecting dimensions such as source/medium, campaign, ad… Employees 4-10 READ MORE Ownership Angel Investors Total Funding € 999,999m NOAH LONDON STARTUP BOOK 81

NOAH19 London Startup Book - Page 84 NOAH19 London Startup Book Page 83 Page 85