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oducts SaaS + 1 Revolutionary Consumer Pr Smartfrog See everything from anywhere.  Founded: 2014  http://www.smartfrog.com See More at NOAH Connect SPEAKER INFORMATION KEY CORPORATE FACTS Headquarters Dublin, Ireland Charles Fraenkl Other Offices Berlin, Germany CEO New York, United States Baar, Switzerland Shenzhen, China Active Markets Austria, Belgium, Switzerland, Czech Republic, Germany, Denmark, Estonia, Spain, Finland, France, United Kingdom, Greece, Ireland, Israel, Italy, Lithuania, Latvia, Netherlands, Norway, Poland, Portugal, Russia, Sweden, Turkey PRESENTATION TOPIC Employees 51-100 Ownership Financial Investors How to build a hypergrowth consumer IoT business Total Funding € 55m SHORT BIOGRAPHY BUSINESS OVERVIEW Previously the CEO of Gigaset AG, a leading communication technology company listed on the prime standard of German stock-exchange and Europe's market leader in With 500%+ growth in 2018, the Smartfrog Group is the fastest-growing IoT company in Europe and US. As a full-stack company, Smartfrog DECT phones with sales activities in 70 countries worldwide and over 1200 employees. has developed a universal IoT platform designed to build dedicated solutions across product areas. The platform enables data-driven business, Gigaset is also a pioneer and provider of award winning smart home and IoT solutions leveraging on an end-to-end controlled value chain. “Gigaset elements”. Elements was developed and brought to market under Fraenkl’s leadership. Prior to that, Fraenkl was CEO of ClickandBuy, CEO of AOL Germany, CEO As the first vertical, Smartfrog focuses on security. Leveraging on the trusted brand built and the reach gained, the business will scale gradually of Vodafone Telecommerce Group, Head of technology of Vodafone, member of the across other verticals such as smart home sensors, health care etc. executive board of e-plus and a managing director of Swisscom. Unlike peers that are hardware and retail focused, the Group’s business model is purely SaaS and Direct focused, offering both freemium and Charles Fraenkl graduated with a master’s degree in electrical engineering with con- paid subscriptions including an optional dedicated device as enabler. The products are primarily distributed via the company’s online shop as centration in telecommunications from the ETH Zurich (Swiss Federal Institute of well as sales partnerships with leading utilities leveraging their customer base. Technology). He also holds a master of science in management from the London business School and speaks 5 languages. Smartfrog was founded in 2014 and has now IoT users in 187 countries. The business model and the going-to-market strategy proved to be… READ MORE READ MORE NOAH LONDON SPEAKER BOOK 67

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