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oducts Publisher + 2 Revolutionary Consumer Pr Readly Readly is a flat rate subscription service giving users access to thousands of magazines in one app.  Founded: 2013  https://readly.com/ See More at NOAH Connect SPEAKER INFORMATION KEY CORPORATE FACTS Headquarters Stockholm, Sweden Maria Hedengren Other Offices Växjö, Sweden CEO Berlin, United Kingdom London, United Kingdom Active Markets Austria, Switzerland, Germany, United Kingdom, Ireland, Italy, Netherlands, Sweden Employees 51-100 PRESENTATION TOPIC Ownership Financial Investors Key Investors Zouk Capital, Joel Wikell (founder), Swedbank Robur The Future of Magazines Total Funding € 60m SHORT BIOGRAPHY BUSINESS OVERVIEW Maria Hedengren joined Readly as CEO in spring 2019, bringing more than 20 years of experience from global finance and business management to the company. She has Readly offers a modern digital subscription service for magazines, giving users unlimited access to thousands of national and international led both private and public technology companies and has a proven track record of magazines, all gathered in an app – for one monthly fee. During the past 12 months about 80 million magazines have been read on Readly. scaling companies internationally. Since its launch 2013, Readly has seen tremendous growth and is often referred to as the ‘Netflix’ or ‘Spotify’ of magazines. In 2018 revenue Before Readly Maria was the CFO of iZettle during a very exciting time for the company. grew by an amazing 54% reaching 19M € and the company has seen the number of subscribers double year-on-year. Financial Times has placed One of her major accomplishments was taking the company through the process of Readly in the top 200 of the fastest growing companies in Europe. becoming ready for, and approved by NASDAQ, for a planned IPO in May 2018. iZettle was acquired by PayPal for USD 2.2 billion only a day before the prospectus was due In addition to all the consumer benefits, Readly offers a powerful, risk-free route to market for publishers who can also track and analyse how to be published. their content is being consumed. The number of well-renowned publishers who have their content on Readly is growing. Our broad portfolio of high-quality content come from more than 800 trusted publishers and editors. With media houses as Hearst, Condé Nast, Bonnier, Bauer and Marias has also served as CFO of the publicly listed NetEnt AB, a platform and games Axel Springer among others. provider to some of the world’s largest casino and sports betting operators. READ MORE READ MORE NOAH LONDON SPEAKER BOOK 61

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