FINTECH Working Capital Credit Provider for SMBs SPEAKER PROFILE KEY COMPANY FACTS ▪ Benjy grew up in South Africa, served in the Israeli Key Corporate Facts Traffic Jan-17 Jan-18 army, studied law in Israel and earned his MBA in Headquarters New York, NY, US Unique Users 14k 20k France before working on Wall Street ▪ During his career in New York, Benjy was involved in Founded 2012 Visits 30k 70k the various aspects of corporate finance. Benjy then returned to Israel, where he worked in technology Employees 51-100 Minutes 11:02 04:45 investments and was responsible for the purchase and sale of majority stakes in various publicly traded Active Markets National Sessions Mobile: 4% Mobile: 52% technology companies Desktop: 96% Desktop: 48% ▪ In parallel he managed a portfolio of high-tech and Funding $156m Jan 2018 Direct: 61%, Search: 13%, Benjy Feinberg biotech businesses and served on the board of Sources Referrals: 20%, Other: 6% CEO directors of several technology companies. He then Ownership Private – VCs decided that his true calling in life was to be an entrepreneur and founded the first triple play telco in Viola, Spark Capital, MissionOG, the Balkans Key Investors Vintage IP, Sequoia ▪ Some years later he founded Behalf, a Fintech Website behalf.com company that offers financing to small businesses in the US through simple online applications COMPANY PROFILE BEHALF @ NOAH Doing Business @ NOAH Main Presentation Topics ▪ Behalf is a financing provider that facilitates commerce between business to business vendors and their small and medium business customers Present your business proposal through 1. Market overview ▪ Driven by data and technology, Behalf allows vendor partners to offer business NOAH Connect app 2. Need customers instant credit and flexible payment terms at the point of sale 3. Product offering ▪ Once qualified, Behalf customers can use their credit facility to fund purchases with virtually any vendor, including businesses on the MasterCard network Attendees @ NOAH Benjy Feinberg, CEO 25