DIGITAL & ADTECH Storytelling Platform for Publishers, Brands and Ad Agencies SPEAKER PROFILE KEY COMPANY FACTS ▪ Shaul Olmert is co-founder and CEO of Playbuzz, a Key Corporate Facts Traffic Jan-17 Jan-18 Disney-backed storytelling platform that enables Headquarters New York, NY, US Unique Users 12.6m 11.0m publishers, brands and agencies worldwide to create interactive content for editorial and commercial Founded 2012 Visits 21.8m 19.0m purposes in order to drive audience engagement ▪ Native of Israel, Shaul spent most of his professional Employees 100-1,000 Minutes 04:52 04:48 career in the United States where he held several executive positions in digital media ventures, with an Active Markets International Sessions Mobile: 74% Mobile: 73% emphasis on games and entertainment content Desktop: 26% Desktop: 27% products. His previous roles include Vice President of Funding $66m Jan 2018 Direct: 12%, Search: 58%, Shaul Olmert Digital Products at MTV Networks, President of Sources Referrals: 8%, Other: 22% SundaySky, Chief Marketing Officer at Conduit, Ownership Private – VCs Co-Founder & Director of Business Development at I-play and CEO Investment Professional at STI Ventures Key Investors Viola, Disney, Saban Ventures ▪ In his free time, Shaul is a director and adviser to NOAH Content Playbuzz at NOAH many digital media ventures. Shaul holds a master’s degree in Interactive Telecommunications from New Website playbuzz.com York University COMPANY PROFILE PLAYBUZZ @ NOAH Doing Business @ NOAH Main Presentation Topics ▪ Playbuzz is an award-winning storytelling platform that empowers publishers, brands and agencies worldwide to create interactive content for editorial and Present your business proposal through 1. The Problem: Content consumption habits commercial purposes NOAH Connect app have clearly changed, acting as the catalyst ▪ The Playbuzz platform offers engaging storytelling tools, such as polls, to publishers and brands needing to adapt quizzes, surveys, galleries, slideshows and more, that enable publishers and or else, they risk becoming irrelevant brands to create, embed, distribute and monetize content on any website, 2. The Solution: Visual-first, data-driven, mobile app or social page interactive stories that compel audiences to interact with content and thus, form a ▪ More than 13,000 publishers and brands worldwide use Playbuzz’s desktop- relationship with publishers and advertisers and mobile-friendly content tools to improve audience engagement, optimize 3. Case studies of top brands and publishers social sharing, increase site traffic and lengthen on-page viewing time practicing the aforementioned, such as ESPN, ABC, Netflix, Brita, HuffPost, BBC and more Attendees @NOAH Shaul Olmert, Co-Founder & CEO 66