USER PAID & B2B SERVICES Online Family History Community SPEAKER PROFILE KEY COMPANY FACTS ▪ Gilad is the Founder and CEO of MyHeritage. He Key Corporate Facts Key Financials grew the company from a garage startup into a Headquarters Or Yehuda, Israel Revenues 2017 €51-100m leading global family history and DNA testing giant, with 430 employees and a community of 100 million Founded 2003 EBITDA 2017 Profitable users. He led the company through 10 acquisitions of competitors and 5 rounds of funding, raising €40 million from leading VCs including Bessemer, Accel Employees 100-1,000 Traffic Jan-17 Jan-18 and Index ▪ Prior to MyHeritage, Gilad held R&D and Product Active Markets Global Unique Users 6.7m 7.0m Management positions in BRM Technologies and Visits 12.8m 14.9m Gilad Japhet BackWebTechnologies for nine years. In the latter, Funding €40m he was instrumental in the company’s success and Minutes 04:42 05:17 Founder & CEO IPO. He holds a B.Sc. in Computer Science, summa Ownership Private – VCs cum laude, from the Technion, Israel Institute of Sessions Mobile: 55% Mobile: 56% Technology Key Investors BVP, Index Ventures, Accel Desktop: 45% Desktop: 44% Jan 2018 Direct: 44%, Search: 26%, Website myheritage.com Sources Referrals: 14%, Other: 16% COMPANY PROFILE MYHERITAGE @ NOAH Doing Business @ NOAH Main Presentation Topics ▪ MyHeritage is the leading global platform for family history and DNA testing. 1. Overview of MyHeritage The company’s 100 million worldwide users embark on a meaningful journey Looking for partnerships with: into their past and treasure their family stories for generations to come. DNA 2. Product MyHeritage’s powerful technology does the searching for you, revealing 3. Financials and metrics fascinating new details about your family history and DNA — effortlessly. Pharma 4. Opportunities and future directions Launched in November 2016, MyHeritage DNA has become the world’s 3rd Digital media largest consumer DNA database and a market leader in Europe. The business Other is based on a Freemium model with more than half a million recurring annual subscribers, is cashflow positive and enjoys rapid growth (120% year-over- Attendees @ NOAH year growth in bookings in 2017) ▪ MyHeritage’s 430 employees work out of bright, spacious offices in Israel, Gilad Japhet, Founder & CEO North America, and Europe to deliver an exceptional user experience in 42 languages. Guided by our core values of innovation, compassion and diversity, Aaron Godfrey, VP Marketing our team undertakes many pro bono community initiatives, using our expertise and technology to reunite families. We are delighted to go the extra mile for our users, offering 24/7 support and striving to create a true sense of community 57