NOAH18 Tel Aviv Conference Guide

13-14 03 2018 HAOMAN 17 CONFERENCE GUIDE FOUNDING PARTNERS

Our Partners Founding Partners Event Partners Industry Partners Media Partners 2

Attending Companies ISRAEL Corporate Service Provider Digital Champion Investor Startup The Official Board Startup Digital Champion Investor Corporate Service Provider INTERNATIONAL Internet / Corporate Investor Service Provider / Banker 3

4 Reasons why you should download the NOAH Connect App right now! 1 Check out who wants to meet you Your next business partner might be waiting for your reply 2 Discover other attendees Browse our complete participant list with detailed profiles 3 Connect and chat Start conversations and set up meetings in a few taps 4 Conference program at your fingertips Mark your favourite sessions and build your event agenda Download it now from the App Stores! 4

This is how NOAH Connect, the Conference Networking App works Find Companies Find Investors Find Service Providers Are you an investor interested in the next Looking to raise capital or build relationships Looking for state of the art tools and services portfolio company, a service provider looking with investors? There are several options to to improve your business (e.g. marketing, for new clients or just interested in relevant find the right ones for you. payment, work flow tools)? Here is how to meetings? find the right ones. 1 Download the NOAH Connect app 2 Complete / Edit Your Profile Click “My Profile” under the “More” menu to make sure all your information is complete and correct. Make sure your interests for the event are complete as this will allow relevant counterparties to discover and reach out to you. Alternatively, you can also manage your profile through the web interface. Attendee Area / Profile - web Check out the floorplans inside the app to get familiar with the designated areas to schedule your meetings at convenient pre-defined points. 3 Find Relevant Attendees Use the NOAH Connect app to search attendees by sector, country, title or their personal interests. People are listed on company profiles, so can also be discovered via the company / investor search. People Search Click “Search” in the main menu and adjust the search result via “Refine results” 1. Sector – select the industry classification 2. Country – where company is headquartered Alternatively, you can also use the “free text” search. Company / Investor Search Select Companies and adjust the search result via “Refine results” Select Investors and adjust the search result via “Filter / refine your search” 1. Industries – define target investment sectors 2. Active Markets - choose countries which investor is active in 3. Growth Stages – select desired company stage (Seed, VC, Growth, Buyout and Public) Click the company to open the profile page. Identify your point of contact and add to your favorites list, start a conversation or request a meeting. Add to “Favorites” 5

4 How to Send / Receive Messages To start a conversations and send messages to other attendees: 1. On any attendee profile screen or attendee search results list, click on the “Start Conversation” icon or button 2. Alternatively, you can start conversations from the attendee search in the “Conversations” section. Start Conversation Tip: add multiple people to a conversation by clicking the icon inside the conversation text row bottom right Check out the floorpan inside the app to get familiar with the designated venue meeting areas to schedule your meetings at pre-defined and easy meeting points. All your ongoing conversations as well as new incoming requests are visible in the “Conversations” section. 3 How to Set Up Meetings / Build Meeting Calendar Click on the meetings icon in the menu or the respective button on any attendee profile screen or attendee search results list. Request Meeting To arrange a new meeting, press the “Plus” icon and search for your meeting counterpart. Please note that you can select more than one attendee. After clicking “Apply” you can select the event day and a time where all participating attendees are shown as available. 1. Refine the suggested meeting time and confirm. 2. Propose a meeting location. You can find all designated Meeting Points in our floorplan inside the app. 3. Create a personalised message (optional) 4. Press “Arrange Meeting” You will receive a notification once your counterpart has responded with acceptance If your request has been accepted, the meeting will appear in your conference calendar under “Meetings ” as well as all upcoming meetings on the home screen. 6

Preparation Check List Basic admin Important: Print your ticket or have it ready on your smartphone / tablet Important: Print your ticket or have it ready on your smartphone / tablet Check the program on our 2 stages and build your schedule Check the program and build your schedule Prepare to network Important: Create your NOAH attendee profile and check out our NOAH Connect app: view the packed event program, discover relevant attendees and organize your personal meeting schedule. Set up meetings (check meeting points on the floor plan) Bring enough business cards Check out our key event resources PROGRAM ATTENDEE PROFILES SPEAKER BOOK INTERNATIONAL GUESTS NOAH CONNECT APP LATEST NOAH NEWSLETTER Social Media Channels Facebook Twitter YouTube Slideshare LinkedIn 7

Finding Haoman 17 The Urban Garden of Tel Aviv (Haoman 17) Shalma Road 38 Tel Aviv-Yafo, Israel P Public Parking Shalma Road 36 Tel Aviv - Yafo, Israel 8

Tickets and Registration Registration Process Print the ticket your received from NOAH or have it ready on your smartphone / tablet Speakers & Sponsors: Upon arrival proceed to the registration desk Show your ticket at the entrance at your arrival to get admittance to Haoman 17 At the registration desk you will receive you conference badge and your welcome package Use your conference badge for all re-entries into Haoman 17 ORDER INFORMATION EVENT ORGANISER Ticket Code: N18-TLV-ET-UC1Q2 NOAH Advisors Ltd. Order Date: Jan 28, 2018 Louki Akrita, 1; Akritas Court, Agia Zoni Price: €0.00 3030 Limassol Attendee Category: NOAH Cyprus Your ticket for the NOAH Conference Tel Aviv 2018 Dear First Name Last Name, please find attached your ticket for "NOAH Conference Tel Aviv 2018" from 13 March 2018 until 14 March 2018, which you ordered on Jan 28, 2018. Kindly remember to print out your ticket and bring it with you to the event, to avoid any delays at the venue entrance. Please do not hesitate to contact the NOAH support at [email protected] in case of any problems with your ticket. Best regards, Your NOAH Team NOAH Advisors NOAH Conference Tel Aviv 2018 March 13, 2018 9:00 am until March 14, 2018 1:00 pm (site visits until 6:00pm) Haoman 17 Tel Aviv-Yafo, Israel N18-TLV-ET-UC1Q2 NOAH €0.00 First Name Last Name (not transferable) Ticket Colour Coding INVESTORS INTERNET / SERVICE PROVIDER / PRESS CORPORATES BANKER 9

MAIN STAGE - Day 1 13 March 2018 COMPANY TIME COMPANY / SESSION TITLE SPEAKER POSITION 9:00 - 10:00 Breakfast 9:30 - 9:35 Welcome Note K NOAH Advisors Marco Rodzynek Founder & CEO ® FC 9:35 - 9:45 AppCard Yair Goldfinger MR Co-Founder & CEO K 9:45 - 9:55 Venture Capital Enviroment in Europe, Israel and US Vintage Investment Partners Abe Finkelstein General Partner 9:55 - 10:05 Colu Amos Meiri CEO CP 10:05 - 10:15 Bancor Eyal Hertzog Co-Founder Crypto 10:15 - 10:25 Orbs Tal Kol Co-Founder Currencies 10:25 - 10:35 Barrel Protocol Jonathan Meiri Founder & CEO K 10:35 - 10:45 Viola Ronen Nir General Partner CP 10:45 - 10:55 Behalf Benjy Feinberg CEO FC 10:55 - 11:05 Payoneer Keren Levy MR COO 11:05 - 11:15 Zeek Daniel Zelkind Co-Founder & CEO CP 11:15 - 11:25 Simplex Nimrod Lehavi Co-Founder & CEO 11:25 - 11:35 eToro Yoni Assia Founder & CEO Fintech FC 11:35 - 11:45 Investing.com Dror Efrat MR Founder & CEO CP 11:45 - 11:55 SafeCharge Nicolas Vedrenne CBDO 11:55 - 12:05 Lemonade Shai Wininger MR Co-Founder FC 12:05 - 12:15 VATBox Isaac Saft Founder & CEO Target Global Shmuel Chafets General Partner K 12:15 - 12:25 Jfrog Shlomi Ben Haim Co-Founder & CEO K 12:25 - 12:35 Pitango Rami Beracha General Partner 12:35 - 12:45 Optibus Amos Haggiag Co-Founder & CEO 12:45 - 12:55 Gett Dave Waiser Founder & CEO CP 12:55 - 13:05 Autotalks Hagai Zyss CEO 13:05 - 13:15 Vayavision Ronny Cohen CEO Electric & 13:15 - 13:25 StoreDot Doron Myersdorf Founder & CEO 13:25 - 13:35 Arbe Robotics Kobi Marenko Co-Founder & CEO Autonomous CarsFC 13:35 - 13:45 Cognata Dan Atsmon Founder & CEO Microsoft ScaleUp Navot Volk Managing Director FC 13:45 - 13:55 How corporates can work most efficient and successful in partnerships with Israel start-ups Aleph Eden Shochat MR Equal Partner CP 13:55 - 14:05 Flytrex Yariv Bash CEO Robotics& Drones 14:05 - 14:15 Intuition Robotics Dor Skuler Co-Founder & CEO K 14:15 - 14:25 Lakestar Dharmash Mistry General Partner 14:25 - 14:35 SimilarWeb Or Offer Co-Founder & CEO 14:35 - 14:45 Luminati Ofer Vilenski Co-Founder & CEO 14:45 - 14:55 Panoply.io Yaniv Leven Co-Founder & CEO 14:55 - 15:05 Elastifile Amir Aharoni Co-Founder & CEO 15:05 - 15:15 Datorama Ran Sarig CEO 15:15 - 15:25 INFINIDAT Eran Brown CTO, EMEA AnalyticsCP 15:25 - 15:35 SimilarTech Chen Levanon Co-Founder & CEO 15:35 - 15:45 Kaminario Dani Golan Founder & CEO 15:45 - 15:55 Clicktale Liraz Margalit Head of Digital Behavioral Research Big Data & 15:55 - 16:05 Somatix Eran Ofir Co-Founder & CEO 16:05 - 16:15 Windward Ami Daniel Co-Founder & CEO 16:15 - 16:25 Feedvisor Victor Rosenman CEO 16:25 - 16:35 Redis Labs Yiftach Shoolman Co-Founder & CTO 16:35 - 16:45 Cellwize Ofir Zemer CEO FC 16:45 - 16:55 AppsFlyer Oren Kaniel MR Co-Founder & CEO 16:55 - 17:05 MyHeritage Gilad Japhet Founder & CEO 17:05 - 17:15 Wix.com Reuven J. Sherwin VP Product 17:15 - 17:25 TIPA Daphna Nissenbaum Co-Founder & CEO 17:25 - 17:35 SeekingAlpha Eli Hoffmann CEO & Editor-in-Chief CP 17:35 - 17:45 Wizer.Me Nira Mayorchik Sheleg Co-Founder & CEO User Paid & B2B Services 17:45 - 17:55 Missbeez Gil Bouhnick Co-Founder & CTO 17:55 - 18:05 Bringg Raanan Cohen Co-Founder & CEO 18:05 - 18:15 Stratoscale Ariel Maislos Founder & CEO 18:15 - 18:25 Stargo Joel Sellam Founder & CEO 18:25 - 18:35 hibob Ronni Zehavi Co-Founder & CEO K 18:35 - 18:40 Closing Note ® NOAH Advisors Marco Rodzynek Founder & CEO 18:40 Networking Reception Lunch served between 12:30 - 14:30 CP Company Presentation K Keynote FC Fireside Chat MR Interview / Panel with participation of Marco Rodzynek Founder & CEO, NOAH Advisors 10

MAIN STAGE - Day 2 14 March 2018 COMPANY TIME COMPANY / SESSION TITLE SPEAKER POSITION 9:00 - 10:00 Breakfast 9:30 - 9:40 Day 1 Summary K NOAH Advisors Marco Rodzynek Founder & CEO ® 9:40 - 9:50 Feelter Smadar Landau Founder & CEO 9:50 - 10:00 Apester Moti Cohen Founder & CEO 10:00 - 10:10 Playbuzz Shaul Olmert Co-Founder & CEO CP 10:10 - 10:20 Anyclip Gil Becker President & CEO & Adtech 10:20 - 10:30 Innovid Zvika Netter Co-Founder & CEO 10:30 - 10:40 Kaltura Ron Yekutiel Co-Founder & CEO Digital 10:40 - 10:50 SundaySky Shmulik Weller Co-Founder & CEO 10:50 - 11:00 Wochit Dror Ginzberg Co-Founder & CEO 11:00 - 11:10 WalkMe Rafi Sweary Co-Founder & President FC Mangrove Capital Partners Roy Saar Partner CP 11:10 - 11:20 OurCrowd Jonathan Medved Founder & CEO 11:20 - 11:30 EarlySense Avner Halperin Co-Founder & CEO 11:30 - 11:40 eyeSight Gideon Shmuel CEO 11:40 - 11:50 Fincheck Ruth Polachek Co-Founder & CEO CP 11:50 - 12:00 Zebra Medical Vision Elad Benjamin Co-Founder & CEO 12:00 - 12:10 Syte.ai Lihi Pinto Fryman Co-Founder & CMO Deep Learning 12:10 - 12:20 Anodot David Drai Founder & CEO Artificial Intelligence & 12:20 - 12:30 Neura Amit Hammer CEO 12:30 - 12:40 Twiggle Dr. Adi Avidor Co-Founder & CTO CP 12:40 - 12:50 iAngels Mor Assia Founding Partner - CP 12:50 - 13:00 Perception Point Yoram Salinger CEO Cybersecurity 13:00 - 13:10 Panorays Matan Or-el Co-Founder & CEO CP 13:10 - 13:20 GetAlert Gil Davidman President & Co-Founder Hardware & IoT 13:20 - 13:30 Seebo Lior Akavia Co-Founder & CEO K 13:30 - 13:40 Closing Note ® NOAH Advisors Marco Rodzynek Founder & CEO NETWORKING Lunch served between 12:30 - 14:30 CP Company Presentation K Keynote FC Fireside Chat MR Interview / Panel with participation of Marco Rodzynek Founder & CEO, NOAH Advisors 11

See Who Wants to Meet With You! Set up Your Meetings NOW! app.noah-connect.com 12

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THIS IS NOAH CONFERENCE NOAH CONNECTS LEADERS AT ONE PLACE USING NOAH18 Berlin 6-7 JUN BEST-IN-CLASS CONFERENCES AND TECHNOLOGY NOAH17 London 30-31 OCT TO EMPOWER THE EUROPEAN DIGITAL ECOSYSTEM “ “It´s a very good conference, one can do business! Oliver Samwer CEO, Rocket Internet SPEAKERS AT NOAH HEARING THE STORY OF EUROPEAN DIGITAL LEADERS TO LEARN MAIN STAGE: STARTUP STAGE FOR YOUNG VALUATION OF $100M+VALUATION OF $100M+ OUR AUDIENCE IS OUR STAGE $100M MINIMUM VALUATION EUROPEAN COMPANIES 120+ speakers at NOAH17 By invitation only 100 Firms on NOAH17 London 100 Firms on NOAH17 London London main stage Main StageMain Stage 12,000+ unique attendees to 640 companies presented since date at NOAH Conferences [ ] Companies presented on Main [ ] Companies presented on Main 90 x 6-min pitches at NOAH London 2009 (37 digital unicorns) StageStage CEOs and founders from emerging 23,000 viewers watch the Of which [ ] UnicornsOf which [ ] Unicorns recordings or live streams Speakers are CEOs and founders companies less than 4 years old Of the top 100 Internet Exits in Of the top 100 Internet Exits in Videos and presentations of all Including: Adyen, BlaBlaCar, Live audience of 100 (Berlin) to 200 last 5 years in Europe by size, [%] last 5 years in Europe by size, [%] past conferences Check24, Criteo, Deliveroo, (London), video live stream and passed through our stagepassed through our stage Delivey Hero, Farfetch, Gett, inclusion in NOAH media library Corporate champions attending King.com, MoneySuperMarket, 3 winners (online voting) present regularly NOAH: Credit Suisse, Scout24, Spotify, Stripe, on main stage at next NOAH Daimler, Deutsche Bank, Digital TransferWise, Trivago, UBER, McKinsey, eBay, Facebook, Google, WeWork, Wix, Yandex, etc. Unique track record of funding ING, Naspers, Porsche, Priceline, origination ProSiebenSat.1, TUI, etc. NOAH17 LONDON ATTENDEES BY COUNTRY 33% UK 32% Germany 5% Switzerland NOAH17 LONDON SPEAKER BOOK WNNERS TO DATE 4% Spain 4% Poland STARTUP STAGE 4% USA NOAH17 London 18% Other #1 The Work Crowd, #2 Misterporter, #3 Everdine NOAH17 Berlin ATTENDEES BY SENIORITY #1 Lalafo, #2 Bitbond, #3 TravelPerk NOAH16 London 49% C-Level CLICK #1 Beezer, #2 CodeMonkey, #3 EyefitU 21% Investment TO VIEW NOAH16 Berlin Partner #1 Fraugster, #2 123Sonography, #3 adMingle, 8% Owner, Founder #4 Scalable Capital, #5 Webdata Solutions SEVENVENTURES PITCH DAY 1% Board Member NOAH15 London SnapCam 2% Press NOAH15 Berlin Withings 19% Other ~80% senior NOAH14 London Cashboard decision makers NOAH13 London GetYourGuide 14

NOAH CONNECTS CAPITAL AND ENTREPRENEURS TO INVEST, RAISE MONEY AND BUILD LONG TERM INVESTOR RELATIOSHIPS INVESTORS AT NOAH VC PANEL INVESTOR BOOK NOAH hosts the top VC, Growth A classic session at NOAH 100 - 150 detailled investor Capital and Buyout investors since 2009 profiles with contact details interested in Internet London 2017: GV, Target and the NOAH Investor Book We hosted on main stage 60% of Global, Insight Venture We do the NOAH Investor Book the top 50 and 56% of the top 80 Partners and EMK Capital since 2013 digital M&A Exits in Europe over the last 7 years since the launch NOAH17 LONDON INVESTOR BOOK of NOAH Conference in Nov 2009 26 Investors present their portfolio Stars on NOAH17 London Main Stage 630+ VC, Growth and Buyout CLICK investors at NOAH17 London TO VIEW 500 unique investor funds attended NOAH to date TOP INVESTORS COME TO NOAH REGULARLY! - Total Attendees over the Last 8 Years 1. Index Ventures 71 14. Summit Partners 34 27. Insight Venture Partners 21 40. Balderton Capital 14 2. Lakestar 70 15. e.ventures 29 28. Goldman Sachs 19 41. Oakley Capital 14 3. Hellman & Friedman 67 16. TCV 28 29. Nokia Growth Partners 19 42. Deutsche Telekom 13 4. KKR 65 17. Acton Capital 27 30. Northzone 18 Capital Partners 5. SevenVentures 63 18. Macquarie Capital 25 31. HPE Growth Capital 17 43. Endeit 13 6. Holtzbrinck Ventures 59 19. Spectrum Equity Investors 25 32. InVenture Partners 17 44. Harbert Management 13 7. General Atlantic 45 20. MCI Capital 24 33. Scottish Equity Partners 16 Corporation 8. Target Global 41 21. HgCapital 23 34. Silver Lake Partners 16 45. Permira 13 9. EQT Partners 39 22. Project A Ventures 23 35. DN Capital 15 46. Vulcan Capital 13 10. Accel Partners 38 23. Atomico Ventures 22 36. Highland Capital Partners 15 47. Creathor Venture 12 11. Vitruvian Partners 37 24. Earlybird Venture Capital 22 37. Providence Equity 15 48. EMK Capital 12 12. TA Associates 35 25. Maryland 22 38. TPG Capital 15 49. Finstar Financial Group 12 13. Eight Roads 34 26. Partech Ventures 22 39. Advent International 14 50. Great Hill Partners 12 SERVICE PROVIDERS AT NOAH TO FIND NEW CUSTOMERS OR THE MOST PROVEN SOLUTIONS AND TOOLS PARTNERS SATELLITE EVENTS NOAH BIBLE 65 partners in 2017 25 satellite events in 2017 450 trading comparables across 50 exhibition stands Speakers Dinner 40 sectors 25 workshops 300+ most significant transactions Traffic analysis of key B2C sectors NOAH Disruptor List: hottest companies by funds raised Published since May 2015 Click here to sign up CLICK TO VIEW 15

NETWORKING AT NOAH DO BUSINESS AND DON’T WASTE TIME AT CONFERENCES (WE ARE CURATING YOUR CONFERENCE VISIT) MATCHMAKING MEETING ROOMS AT NOAH LONDON An introduction platform for the most 60 meeting spaces on site (one relevant investors and companies Over 9,000 messages and 7,000 dedicated floor) ahead of NOAH London and Berlin: meetings set up at NOAH Berlin 10 meeting locations – easy to Over 1,200 investor meetings The app used by 75% of the find, live and on the floorplan requests about to get sent to conference attendees Meeting rooms bookable on 630 investors demand 2,300 company meetings requests about to get sent to 1,000 leading digital companies at all stages 630+ INVESTMENT FUNDS 1,000+ INTERNET COMPANIES OUR MOST COMPELLING SESSION TRAVIS KALANICK DR. DIETER ZETSCHE Founder CEO 16

NOAH IS A UNICORN BREEDING GROUND Speaking Company # of Times at NOAH First Time Segment Founded Raised ($m) Current Status Challengers Adyen 11 2010 Payments 2006 266 Reached unicorn status AutoTrader 4 2010 Classifieds - Cars 1977 - $4.74bn market cap Avast 1 2012 Cybersecurity & Anti-Virus 1988 100 Reached unicorn status AVG 2 2009 Cybersecurity & Anti-Virus 1991 252 Sold to Avast for $1.3bn after IPO Babylon Health 2 2013 Health & MedTech 2013 85 Successful private company BlaBlaCar 7 2013 Rider Sharing & Car Pooling 2006 335 Reached unicorn status Careem 1 2017 Rider Sharing & Car Pooling 2012 571 Valued at $1.2bn CHECK24 2 2015 Lead Generation Services 1999 - Reached unicorn status Cloudflare 2 2016 Cybersecurity & Anti-Virus 2009 182 Valued at $3.2bn CTS Eventim 7 2012 Marketplaces 1999 - $4.11bn market cap Criteo 8 2009 Display & Retargeting 2005 63 $2.89bn market cap Deliveroo 1 2015 Meal Delivery 2013 860 Reached unicorn status Delivery Hero 9 2010 Meal Delivery 2011 2,581 $7.17bn market cap Farfetch 2 2011 Fashion E-Commerce 2007 702 Reached unicorn status Fotolia 10 2009 Marketplaces 2005 225 Sold to Adobe for $800m Gett 7 2012 Taxi Apps 2010 613 Reached unicorn status GetYourGuide 7 2013 Travel 2008 96 Successful private company Immobiliare 3 2014 Travel 2005 - Successful private company Ironsource 2 2012 Developer Tools 2009 105 Reached unicorn status iZettle 2 2013 Payments 2010 269 Successful private company Just Eat 2 2014 Meal Delivery 2001 72 $6.16bn market cap Klarna 4 2012 Payments 2005 637 Valued at $2.5bn King.com 7 2010 Gaming 2003 84 Sold to EA for $5.9bn after IPO Kreditech 8 2010 Personal Loans 2012 497 Successful private company Markafoni 2 2012 Fashion E-Commerce 2008 8 Sold to Naspers for $200m Momondo Group 5 2011 Travel 1996 152 Sold to Priceline Group for $550m MoneySuperMarket 3 2011 Lead Generation Services 1993 - $2.86bn market cap Photobox 3 2013 Marketplaces 2000 305 Sold to Exponent & Electra for $615m Privalia 5 2011 Fashion E-Commerce 2006 219 Sold to Vente-Privee for $560 Scout24 9 2011 Marketplaces 1998 - $4.3bn market cap SeLoger 7 2010 Classifieds - Real Estate 1992 - Sold to Axel Springer for $847 Showroomprive 8 2010 Fashion E-Commerce 2006 44 $717m market cap Sigfox 2 2016 Internet of Things 2010 327 Valued at $708m SimilarWeb 5 2014 Analytics & Intelligence 2007 112 Successful private company Skrill 6 2009 Payments 2001 800 Sold to Optimal Payments for $1.98bn Skyscanner 3 2012 Travel 2003 197 Sold to Ctrip for $1.7bn Spotify 5 2009 Music 2006 2,563 Getting ready for $16bn rumoured IPO Stripe 3 2015 Payments 2010 440 Valued at $9.2bn Taboola 2 2014 Content Advertising 2007 160 Reached unicorn status tado° 6 2013 Internet of Things 2011 56 Successful private company TeamViewer 4 2015 Communication & Collaboration 2005 - Sold to Permira for $1bn TomTom 2 2015 Navigation & Parking 1991 - $2.55bn market cap Trainline 3 2011 Travel 1997 - Sold to KKR for $681 Transferwise 4 2011 Banking Fintech 2010 116 Reached unicorn status trivago 5 2011 Travel 2005 54 $3.17bn market cap Uber 1 2016 Taxi Apps 2009 11,562 Reached unicorn status Waze 3 2011 Navigation & Parking 2007 67 Sold to Google for $1.1 WeWork 4 2015 Workspaces 2010 9,854 Valued at $20bn Wix.com 4 2012 Horizontal SaaS 2006 59 $3.07bn market cap Wooga 7 2011 Gaming 2009 32 Successful private company XING 9 2009 Content & Media 2003 7 $1.74bn market cap Yad2 6 2012 Classifieds - Horizontal 2005 - Sold to Axel Springer for $228m Yandex 7 2012 Content & Media 2000 - $10.23bn market cap Zooplus 1 2011 Vertical E-Commerce 1999 - $1.13bn market cap Zalando 7 2011 Fashion E-Commerce 2008 468 $12.92bn market cap Zendesk 4 2012 Horizontal SaaS 2007 86 $2.94bn market cap Champions Adidas 1 2016 Consumer Goods 1949 - $48.14bn market cap AXA 3 2015 Insurance & Finance 1982 - $72.8bn market cap Axel Springer 10 2010 Digital & Media 1946 - $7.17bn market cap Bayer 3 2015 Healthcare 1863 - $114.17bn market cap Bertelsmann 9 2010 Digital & Media 1835 - Private company BMW 3 2015 Automotive 1916 - $67.79bn market cap Daimler 3 2015 Automotive 1998 - $85.82bn market cap Deutsche Bahn 2 2015 Travel & Transportation 1994 - Government controlled company Deutsche Börse 6 2012 Finance & Banking 1992 - $21.29bn market cap eBay 11 2010 Digital & Media 1995 - $40.3bn market cap Facebook 12 2009 Digital & Media 2004 2.336 $498.65bn market cap Google 10 2010 Digital & Media 1998 - $678.60bn market cap Huffington Post 4 2012 Digital & Media 2005 - Acquired by AOL IAC 1 2015 Digital & Media 1995 - $9.76bn market cap innogy 6 2014 Industrials 2015 - $24.97bn market cap Klöckner & Co 3 2016 Industrials 1906 - $1.20bn market cap Lufthansa 5 2015 Travel & Transportation 1953 - $13.64bn market cap METRO Group 6 2011 Consumer Goods 1996 - $7.33bn market cap Naspers 10 2010 Digital & Media 1915 - $103.4bn market cap Porsche 5 2015 Automotive 1931 - $9.88bn market cap Priceline Group 8 2011 Travel & Transportation 1997 - $94.18bn market cap ProSiebenSat.1 Media 10 2010 Digital & Media 2000 - $8.16bn market cap RTL 10 2009 Digital & Media 1931 - $11.74bn market cap Schibsted 7 2011 Digital & Media 1839 - $5.64bn market cap Siemens 7 2013 Industrials 1847 - $127.19bn market cap Tencent 1 2014 Digital & Media 1898 - $429.81bn market cap ThyssenKrupp 1 2017 Industrials 1999 - $17.00bn market cap TUI 1 2017 Travel & Transportation 1923 - $10.17bn market cap Vivendi 3 2012 Digital & Media 1853 - $32.50bn market cap VISA 1 2017 Insurance & Finance 1958 - $245.9bn market cap WPP 5 2012 Advertising 1971 - $23.36bn market cap 17 Unicorns Source: Unicorn definition actual reported data where available and NOAH estimates.

THE TOP 80 DIGITAL EUROPEAN M&A DEALS BY SIZE IN THE LAST 7 YEARS We hosted on main stage 60% of the top 50 and 56% of the top 80 digital M&A Exits in Europe over the last 7 years since the launch of NOAH Conference in Nov 2009 Date Acquiror Target Target Country Adjusted EV (€m) Tencent Supercell (84%) Finland 9,687 Jun 16 Aug 15 Paddy Power Betfair Group (merger) UK 6,824 May 11 Microsoft Skype Luxemburg 5,899 Nov 15 Activision Blizzard King.com UK 4,539 Mar 15 YOOX Net-a-Porter (merger) UK 3,120 Oct 16 Cinven, Permira, Mid Europa Allegro Poland 3,033 May 17 Moody’s Bureau van Dijk Netherlands 3,000 Oct 15 Naspers Avito (50.6%) Russia 2,152 Jan 14 Apax Partners Trader Media Group UK 2,126 Nov 13 Hellman & Friedman Scout24 Germany 2,000 Sep 14 Microsoft Mojang Sweden 1,932 Dec 16 Go Daddy Host Europe Group Germany 1,690 Dec 16 Ctrip Skyscanner UK 1,622 Sep 14 mail.ru Vkontakte (remaining 48%) Russia 1,598 Jul 17 Ingenico Bambora Sweden 1,500 Jul 16 AVAST Software AVG Technologies Netherlands 1,170 Mar 15 Optimal Payments Skrill UK 1,100 Jan 17 Zhejiang Jinke Entertainment Outfit7 Slovenia 1,000 May 14 Permira Teamviewer Germany 870 Jun 13 Google Waze Israel 863 Sep 14 Access Industries Perform Group UK 858 Jul 14 Ingenico GlobalCollect Netherlands 820 Dec 12 Expedia trivago (61.6%) Germany 774 Feb 14 CVC Capital Partners Avast Software Czech Republic 738 Jul 15 Deutsche Boerse 360T Germany 725 Feb 14 Rakuten Viber Cyprus 658 Dec 14 Adobe Fotolia Europe 645 Sep 10 Axel Springer Verlag SeLoger (87.6%) France 634 Feb 15 Rocket Internet HelloFresh (51.7%) Germany 623 Jan 15 KKR thetrainline.com UK 595 May 15 Delivery Hero Yemek Sepeti (88.6%) Turkey 594 Feb 17 Priceline Group Momondo Group UK 586 Oct 15 Exponent. Electra PhotoBox UK 546 Jul 13 Cinven Host Europe UK 508 Apr 16 Vente-Privée Privalia Spain 500 Feb 15 Rocket Internet Delivery Hero (30%) Germany 496 Mar 16 HgCapital Raet Netherlands 470 Jul 13 TPG TSL Education UK 464 Mar 14 BC Partners CarTrawler Ireland 450 Feb 11 Odigeo (AXA and Permira) Opodo UK 450 Feb 15 Immowelt Immonet (merger) Germany 420 Apr 11 TA & Summit Bigpoint Germany 408 Sep 10 Schibsted LeBoncoin (remaining 50%) France 400 Jan 14 Zynga NaturalMotion UK 388 Oct 14 Publicis Matomy (24.9%) Israel 383 Jan 14 Google DeepMind United Kingdom 365 Jan 13 Ingenico Ogone Belgium 360 Feb 12 Ahold Bol.com Netherlands 350 Aug 14 Delivery Hero Pizza.de Germany 300 Aug 15 Ströer InteractiveMedia Germany 300 Jul 10 Permira eDreams Spain 300 Sep 16 ProSiebenSat.1 Parship (51%) Germany 300 Mar 17 Altice Teads.tv France 300 Apr 16 Rakuten Cabify Spain 283 Feb 13 Partners Group Softonic (30%) Spain 275 Jun 15 Vivendi DailyMotion (80%) France 271 Mar 16 Shandong Hongda Mining Co. Jagex UK 270 Jun 15 7Commerce Verivox (80%) Germany 262 Jul 14 KKR Scout24 Schweiz & Omnimedia (49%) Switzerland 262 Apr 15 Zoopla uSwitch UK 260 May 17 MTG InnoGames (30%) Germany 260 Dec 14 eSure Gocompare (50%) UK 241 Jan 11 Amazon LoveFilm UK 236 Feb 17 Take-Two Social Point Spain 234 Feb 15 Tamedia Ricardo Switzerland 228 May 12 NTT DOCOMO Buongiorno Italy 223 Aug 12 AXA Private Equity Bestsecret.com Germany 223 Aug 15 Adidas Runtastic Austria 220 May 15 Recruit Holdings Wahanda (70%) UK 218 Mar 15 Recruit Holdings Quandoo (92.9%) Germany 213 Jun 12 Naspers Netretail (79%) Netherlands 213 Apr 16 AccorHotels OneFineStay UK 212 Dec 14 Host Europe Intergenia Germany 210 Dec 16 General Atlantic Hemnet (majority stake) Sweden 208 May 11 LBO France Promovacances France 200 Jun 10 Rakuten PriceMinister France 200 Jun 14 Bestseller M&M Direct UK 177 Mar 11 Privalia Dress for Less Germany 175 Apr 16 Nokia Withings France 170 Sep 14 Neiman Marcus Mytheresa.com Germany 150 Note: Digital Companies trade sale exits (only one most recent deal counted per company). Green font denotes speaker at NOAH. 18

NOAH Advisors Overview NOAH Advisors provides corporate finance services to the digital sector in Europe Selected Completed NOAH Transactions August 2017 December 2016 October 2016 September 2016 Acquisition of a Majority Stake in Investment in Investment in Acquisition of a Majority Stake in by by by by from at a valuation of $200m 84% Ownership at a valuation of €300m Financial Advisor to EMK Capital Financial Advisor to Silver Lake Exclusive Financial Advisor to Financial Advisor to Oakley Capital KäuferPortal and its Shareholders May 2016 September 2015 July 2015 December 2014 Investment in Sale of a 70% stake in Primary funding for Sale of 100% of 10Bis Drushim from for $800m to by to Exclusive Financial Advisor to Exclusive Financial Advisor to Advisor to BIScience Exclusive Financial Advisor to 10Bis and its Shareholders Drushim and its Shareholders Fotolia and the Selling Shareholders October 2014 September 2014 August 2014 May 2014 Sale of 100% of Sale of controlling stake in sold 100% of for €80m to to sale to for $228m to a joint venture between Exclusive Financial Advisor to Exclusive Financial Advisor to Advisor to the Selling Shareholders Exclusive Financial Advisor to Yad2 Trovit and its Shareholders Facile.it and its Shareholders and its Shareholders Unique Industry Know-How Strong Investment Banking Competence Focus on Leading European Internet companies Over 40 years of combined relevant M&A experience Covering over 400 companies across 25 online verticals, Routine execution of M&A and financing transactions a broad range of over 500 investors as well as 100+ with sizes of several billion euros online-focused corporates 24 successfully completed NOAH Advisors transactions Deep understanding of industry dynamics underline successful transfer of M&A competencies to the Ability to add value beyond banking advice Internet sector Facilitates overall process and minimizes management distraction Unmatched Network and Relationships Full Commitment - We Are Entrepreneurs! NOAH Advisors is globally well connected and has direct Entrepreneurial mind-set, focused on growing the business access to virtually all key players in the industry and establishing a reputation for excellence Knowledge of and strong relationships with potential Ability to deliver top results in short time frames buyers’ key decision makers Highly success-based compensation structures align Proactively finds and unlocks attractive investment interests of clients and NOAH Advisors, and demonstrate opportunities for leading investors conviction to deliver top results Annual NOAH Conference in its 8th year Creative deal solutions 19

The NOAH Team Banking Team Marco Rodzynek Jan Brandes Managing Director & Founder Managing Director Nikhil Parmar Aleksander Skwarczek Director Analyst Conference Team Justus Lumpe Jaime Jiménez Dr. Gerhard Cromme Managing Director Managing Director Chairman Marco Bombach Maria del Mar Pérez Gema Alba Paula García Creative Director CTO New Media Designer VP NOAH Martina Grivnova Marina Krolovich Daniel Wasowicz VP Conference Assistant Head of Data Team Management Marketing Director M&A Intern / Analyst More info: noah-advisors.com/careers 20

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