CarPlanner Marketplaces KEY CORPORATE FACTS /KPIS COMPANYDESCRIPTION Headquarters Rome, Italy CarPlanner is a digital car-as-a-service marketplace for all-inclusive, hassle-free car subscriptions. Thanks to our OtherOffices - easy-to-use search tools, our users choose the best car for their needs and pay monthly for a car that includes services such as insurance, maintenance and other car related fees and taxes. CarPlanner launched in 2015 and Founded 2014 has until now been a lead generation partner to leading car manufacturers such as BMW, Citroen, Fiat, Mercedes, Renault and Toyota. As the auto industry is shifting from car ownership to car-as-a-service, CarPlanner is evolving Employees 10-25 as well to become a leading car subscription marketplace. We aggregate all the best car subscription offers on the ActiveMarkets market, and then support users until the contract is finalised. We directly own the user relationship end-to-end, Italy remaining engaged during the contract lifecycle with relevant products and services and a renewal offer when the Leads sold in2017 44,485 contract is due to expire. We are powered by technology, use ChatBots throughout the user journey and are designing an entirely digital car subscription process. We launched in Italy first as the subscription market is fast Revenue in2017 €863.239 evolving here but our technology and relationships with leading car manufacturers and fleet companies are making our business highly scalable across Europe. Gross Margin2017 42% KEYCONTACTS Business Overview CarPlanner has until now been a lead generation business selling high Marta Daina Marta has over 18 years of experience in marketing quality leads of potential new car buyers to leading car manufacturers and MBA from INSEAD. She worked in both NYC and such as BMW Co-Founder London, advising tech startups and Fortune 500 [email protected] companies on strategic communications and later Revenues 2018 projected revenues: €1m pivoting to digital marketing. She leads CarPlanner’s 65% 3 founders, 25% angel investors, marketing and product strategy. Ownership 10% employees TotalFunding €857k KeyInvestors - Website www.carplanner.com Contactemail [email protected] Contactphone 393454538101 NOAH18LONDON STARTUPBOOK 98