Mountain Alliance KEY CORPORATE FACTS / KPIS INVESTOR DESCRIPTION Offices Munich (Germany) Mountain Alliance AG (MA) formerly Ecommerce Alliance AG is a publicly listed active investment company with HQ in Munich, Germany (ISIN DE000A12UK08). Our mission is to operate lean, decide transparent and act value-adding. We allocate our funds exclusively to the sector we know best. As of Active Markets Germany, Austria, Switzerland today, we hold portfolio companies in three segments: • Meta Platforms • Value Added E-Commerce Founded 2010 • Digital Business Services Through its listing MA enables its shareholders a simple access to a diversified portfolio of growth-stage digital assets. Employees 5 (of which 5 in Europe) Current Fund Size N/A SELECTED PORTFOLIO COMPANIES Use of Debt Flexible Volders acts as digital contract manager and broker for insurance contracts and most other consumer contracts. AUM N/A AlphaPet digitalizes the market pet supplies through several e-commerce platforms and is the largest independent Target Investment Size €100k - €1m online provider of premium pet supplies in Germany. Target Geographies Europe Promipool is the second largest independent online people-medium in Germany. Target Sectors Adtech, Edutech, Fintech Full Portfolio • www.mountain-alliance.de/portfolio Investment Style Active KEY CONTACTS Deal Structures Flexible Daniel Wild • CEO of Mountain Alliance AG and Mountain Partners AG (Switzerland) Key Investment Criteria Team, Market, Technology CEO • Serial entrepreneur and digital investor. • Founder of getmobile AG (IPO) and early investor in XING, Trivago & many Email: [email protected] more Website www.mountain-alliance.de Contact Email [email protected] Manfred Danner • COO of Mountain Alliance AG COO • Formerly Director of Investment Management of renowned listed international Contact Phone N/A Email: [email protected] FMCG company. INVESTOR BOOK 83

NOAH18 London Investor Book - Page 83 NOAH18 London Investor Book Page 82 Page 84