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Ecommerce & Retail CHRIS MORTON| LYST Founder & CEO SPEAKER BIO Chris is the founder and CEO of Lyst, the fashion ecommerce destination used by 25 million shoppers a year from 180 countries across the world. Prior to founding Lyst, Chris was an investor at Benchmark Capital and Balderton Capital in London, focusing on the early-stage consumer internet space. Before that, he spent four years in the renewable energy sector, at a startup and government agency, after receiving an MA in Physics and Philosophy from Cambridge University, where he was a DERA scholar. Chris is a member of the Executive Council of Internet Week New York and has been a speaker at Harvard Business School, Cambridge University and Oxford University, as well as a number of industry events globally in technology and fashion. He has also been a startup mentor at programmes including Seedcamp,Launchpadand Launch48. KEY CORPORATE FACTS& KPIs COMPANY OVERVIEW Launched in 2011 in London, Lyst connects 25 million shoppers globally with over 11,000 Headquarters London, UK designers and stores. Significantly, Lyst was the first to launch a universal cart in the fashion Office Locations London, New York space, enabling shoppers to check out from multiple retailers in a single, unified checkout. Founded 2010 Lyst now generates hundreds of millions in sales for the fashion industry and has grown over 300%year-on-year for the past three years. No of Employees 120 Active Markets 70% US, 20% Europe and 10% APAC Recent Milestones $40m Series C funding in April 2015 Accel Partners, Balderton, DFJ, 14W and the Key Investors investors behind LVMH, Michael Kors, Oscar de la Renta. KeyFinancials Triple digit growth every year since 2011 KPI #1 $400 average order value KPI #2 3mproducts from 11,557 designers and stores KPI #3 100mdata points processed every hour Selected Clients / Gucci, Balenciaga, Alexander Wang, Burberry, Partners Saks, Lane Crawford, Neiman Marcus Website lyst.com 50

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