Fitness, Wearables& Sports MIKE LEE | MYFITNESSPAL Co-founder & CEO SPEAKER BIO Mike Lee is co-founder of MyFitnessPal, the leading health and fitness platform. Prior to founding MyFitnessPal, Mike co-founded NextC, a venture-funded startup focused on building online communities., During his 20 year tenure in the technology industry, Mike has held leadership positions at several other top start-ups in Silicon Valley, including Palm, Handspring, Beyond.com, and Regis McKenna. Mike graduated summacumlaude fromPrinceton witha B.A.in economics. KEY CORPORATE FACTS& KPIs COMPANY OVERVIEW Headquarters San Francisco, California MyFitnessPal is a free smartphone app and website that tracks diet and exercise to determine optimal nutrients and caloric intake for the users' goals. In a Consumer Reports diet rating, Founded 2005 MyFitnessPal was rated the best free program in overall satisfaction, "maintenance, calorie awareness, and food variety No of Employees 150 The user may enter the name of the food or scan the barcode to find the item in a large Active Markets Worldwide database of over 5 million foods or may select foods from a list of most frequently eaten foods.[7][8] Dietitian Michelle Eckhart says a bonus for dieters using such tools is that "numbers don’t lie, and I think when people can really see the reality — the numbers — it helps them to Business Overview Fitness app adjust their behaviors more quickly."[9] The same food item may contain several variation of the caloric count possibly depending on which country the food item was purchased. Recent Milestones Acquired by Under Armour in Feb 2015 MyFitnessPal has different exercises and sometimes the same exercise at different intensities KPI#1 Database of 5m+ foods or speeds. The user enters the number of minutes spent exercising and the calories spent is calculated. The calories spent on the exercise is added to the total number of calories that the KPI #2 120m members user should eat per day. Ownership Under Armour Website myfitnesspal.com 99