Advertising DIRK FROMM | PHD CEO - Germany SPEAKER BIO Dirk Fromm has been CEO of PHD Germany since 2010, a media and communications agency that has been built on a culture of thought leadership, creativity and innovation. Through a successful restructuring, Dirk has led PHD to double digit growth for the past 5 years, generating a fantastic financial turnover. PHDs philosophy of “Finding a better way” has paid off after the agency was named “Global Media Agency of the Year” (2012) , “M&M Network of the Year” (2013) and a winner at the Cannes Media Lions festival (2014). KEY CORPORATE FACTS& KPIs COMPANY OVERVIEW Headquarters London, United Kingdom PHD is a media and communications agency that has been built on a culture of thought leadership, creativity and innovation. In our hearts is a commitment to lead the industry with Office Locations 80 offices in 70 countries thought provoking opinion and pioneering thinking. We always try to find a better way for our clients. No of Employees 3,000 In the Gunn Report for Media 2014, PHD climbed to 3rd place for most awarded network in the world and two of the four most awarded campaigns in the world are from PHD. WARC’s Founded 1990 ranking of 2014’s most effective campaigns in the world also sees PHD’s work for Unilever occupy the top two spots. Active Markets 70 countries PHD’s heritage is unlike any other media agency network. From a radical challenger Business Overview Media planning & media buying proposition that started in 1990’s London with a headcount of four, PHD’s unique positioning as a leader in creative communications planning has evolved globally and today we are over 3,000 employees in over 80 countries and work with some of the world’s largest advertisers. Website phdww.com 65