Advertising SCOTT BUTTON | UNRULY Co-founder & CEO SPEAKER BIO Scott Button has 15 years’ experience in madtech. Before founding Unruly in 2006, he was CEO of Connextra, a venture-backed UK ad serving firm, which he led to trade sale in 2005. He holds an MA from Cambridge and a BPhil from Oxford, both in philosophy, and was named an E&Y Entrepreneur of the Year in 2012. KEY CORPORATE FACTS& KPIs COMPANY OVERVIEW Headquarters London Video ad tech company Unruly is the leading programmatic platform for social video 15 offices across the globe including, Paris, advertising, powered by UnrulyX, the first supply side platform (SSP) for mobile video to offer Office Locations Dubai, San Francisco, Tokyo, Singapore scaled delivery of native ad formats and guarantee the viewability of premium video impressions bought via RTB. Founded 2006 No of Employees 200 With 3 out of every 4 video views now taking place outside of YouTube, 84% of Ad Age 100 brands trust Unruly’s proprietary video stack to reach and engage custom audiences at speed Active Markets Worldwide and scale across the Open Web. Business Overview Programmatic platform for social video Differentiated by a unique data set comprising 1.3 trillion video views and analyzing 116 advertising million social shares per day, Unruly algorithmically predicts content shareability and Launched Unruly Custom Audiences – programmatically targets custom audiences across video, mobile and native ad formats, with Recent Milestones emotional targeting for programmatic video - in guaranteed viewability and brand safety across mobile, tablet and desktop devices to an Mar 2015 audience of 1.27 billion monthly unique users. KPI #2 84% of Ad Age 100 brands as customers KPI #3 1.3 trillion video views tracked Key Financials $43.6m of revenue in 2014 EBITDA positive Website unruly.co 63