Advertising RAGNAR KRUSE | SMAATO CEO SPEAKER BIO Ragnar is the CEO and Co- Founder of Smaato, the leading global mobile RTB ad exchange &SSP.In1980, hefounded IPT GmbH, acomputer retail business that imported products into Germany from the USA and Asia. In 1987 he expanded his business by starting DTP Partner GmbH, one of the largest distribution companies in Germany with exclusivity for several products from the US and Asia. He also founded the DTP Academy, which owned and managed 11 state of the art computer-training centers throughout Germany. Ragnar studied law at the universities of Munich and Hamburg, Germany. KEY CORPORATE FACTS& KPIs COMPANY OVERVIEW Headquarters San Francisco, USA Smaato is the leading global mobile RTB ad exchange (SMX) helping mobile app developers and publishers increase ad revenues worldwide. As an industry pioneer and leader, Smaato Office Locations New York, Hamburg, Singapore operates the leading mobile RTB ad exchange and Supply Side Platform across 78,000+ mobile app developers and mobile publishers. On the demand side, Smaato globally connects Founded 2005 100+ ad networks and 183+ DSPs. Smaato is an initial member of the OpenRTB Mobile subcommittee and an active member of No of Employees 120 the Mobile Marketing Association, Mobile Entertainment Forum (MEF), Singapore Infocomm Industry (SITF), Singapore IT Federation and the German Digital Media Association BVDW. Active Markets Worldwide Smaato received a Top 100 Private Company Award by AlwaysOn Media (2014, 2013, 2012, 2011, 2009 & 2007), is one of the AlwaysOn Global 250 winners in the Mobile category (2014, Business Overview Mobile ad exchange 2013, 2012 & 2011. Smaato’s global headquarters are in San Francisco, California. The privately held company was founded in 2005 by an experienced international management team. Smaato’s European Recent Milestones Launch of Smaato Publisher Platform office is in Hamburg, Germany and the APAC office is in Singapore. KPI#1 Raised $43.1m Key Investors Aeris Capital, EDB Investments, Singapore Press Holdings Website smaato.com 61